National Geographic Channel. Live curious.

My first global campaign. Cheers.

IF


REPLACE


CHALLENGE


Anthem "If" spot: 30 and 60 second versions; filmed in 40 locations around Cape Town, South Africa and Inhambane, Mozambique.
- Spot was two months in the making (40 days of pre-production plus two weeks filming).
- Styled as a mini-docu with an objective to recreate a small world within two cities.
- More than 30 talent, and 25 different voice overs reflecting voices from all around the world.

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues "Fly on the wall"
DOP: Grant Appleton " Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie