Ads of the week. Drench - BBC - Tetrapak - MASSIVEGOOD - Nurofen - Sony VAIO - Hornbach - Philips - Lee Jeans - DEVK - Topsy Foundation - Tropicana...

Drench: Goldfish

Agency: CHI & Partners
Agency Country: UK
Agency Producer: Kate Hardwick; Josh Sanders
Creative Director: Ewan Paterson
Creative: Matt Collier; Wayne Robinson; Micky Tudor
Director: Ulf Johansson
Production: Smith & Jones Films
Producer: Philippa Smith
Editor: John Smith (The Whitehouse)
Brand: Drench
Web Link: staydrenched.co.uk/mr-memory

BBC Global News “Advanced Being”

Agency: RKCR/Y&R, London
Creative Director: Damon Collins
Art Director: Jo Finch
Copywriter: Steve Jones
Agency Producer: Claudio Gorini
Production Company: Partizan, London
Director: Matthias Hoene
Producer: Miranda Johnstone
Production Manager: Julie Crosbie
Production Assistant: Matimba Kabalika
DP: Dan Bronks
Art Director: Jane Harris
Editor: Joe Randall-Cutler
Post-Production: Prime Focus
Telecine Operator: Tom Russell
On-line Operator: James Adamson
Sound Engineer: Sam @ Factory Sound
Music Title: ‘Mad Rush’ by Philip Glass

Tetrapak “Lightning”

Agency: Lowe Bull, Johannesburg
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Art Director: Chris Charoux
Copywriter: Matthew Berge
Junior Art Director: Heidi Kasselman
Agency Producer: Juliet Curtis
Production Company: Velocity, Cape Town
Director: Greg Gray
Producer: Helena Woodfine
DP: Paul Gilpin
Post-Production: Deliverance
Editor: Ricky Boyd
Facility co: Black Ginger
Visual Effects/Animation Company: Black Ginger
Music co/composer/sound designer: library

MASSIVEGOOD “Masterpieces”
Making of:



Agency: Fred & Farid, Paris
Executive Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Fred & Farid, Julien Boulard
Production Company: 40 Acres and a Mule, New York
Director: Spike Lee
Producers: Robin Acard, Angus MacDonald
Post-Production: 40 Acres and a Mule
Audio: 40 Acres and a Mule

Nurofen “Core”

Agency: Mother, London
Executive Creative Director: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Executive Producer: Mother
Agency Producer: Mother
Production Company: Psyop, New York
Director: Psyop
Psyop Creative Directors: Marco Spier and Marie Hyon
Executive Producer: Lucia Grillo
Producers: Nathan Jew, Carol Collins
Designers: Lauren Indovina, Jon Saunders, Pete Sickbert-Bennett
Storyboard Artist: Ben Chan
Lead Technical Director: Tony Barbieri
Lead Compositor: Molly Schwartz
Previz: Jason Goodman
Modeling: Lee Wolland, Zed Bennett
Rigging: Lee Wolland, Zed Bennett
Animation: Pat Porter, Jordan Harvey, Michael Shin
VFX: Jonah Friedman
Texture: Szymon Weglarski, Tony Barbieri, Adam Flynn
Light: Szymon Weglarski, Tony Barbieri, Adam Flynn
Compositing: Molly Schwartz, Jason Conradt, Manu Gaulot
Music and Sound Design: Q Department
Sound Mix Company: Sound Lounge
Mixer: Rob Sayers

Sony VAIO “The Rocket Project”
The project at http://www.sony.com/rocketproject

Agency: 180, Los Angeles
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Production Company: @radicalmedia, Los Angeles/New York
Executive Producers: Frank Scherma, Justin Wilkes
Head of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Korngiebel
DP: Zoran Popovic
Casting Director: Aine Carey
Editorial: Outpost Digital
Editor: Ting Poo
Executive Producer: Liz Frisell
Assistant Editor: Chris Messina
Music: Stock

Hornbach “Faces”

Agency: Heimat, Berlin
Production Company: Stink, Berlin
Director: Martin Krejci
Executive Producer: Jan Dressler
Line Producer: Eva Pèrez
DP: Stepan Kucera
Editor: Guido Notari @ Damaso Queirazza, Mailand
Post-Production: Tom Sparks @ nhb studios, Berlin
Music/Sound Design: Viktor Ekrt @ Soundsquare, Prague

Philips “Parallel Lines"

Agency: DDB, London
Global Creative Director: Neil Dawson
Copywriter: Sam Oliver
Art Director: Shishir Patel
Business Director: Neill Robb
Planner: Han van Dijk (DDB Amsterdam)
Production Company: RSA Films, London

Lee Jeans “The Walkers”

Agency: Ogilvy & Mather, Shanghai
Creative Director: Fiona Chen
Agency Producer: Ay Wei Wong
Production Company: Smuggler, New York/Los Angeles
Director: Jaron Albertin
Executive Producers: Patrick Milling Smith, Brian Carmody, Fergus Brown
Producer (UK): Gustav Geldenhuys
Producer (Prague): Fady Salame
DP: Karl Oskarsson Arg
Editorial: The Quarry
Editor: Ted Guard Post
Post-Production: Framestore
Post Producer: Michael Stanish

DEVK “Crash Insurance"

Agency: Grabarz & Partner Werbeagentur, Hamburg
Creative Directors: Dirk Siebenhaar, Tom Hauser
Art Director: Heiko Notter
Copywriter: Oliver Brkitsch
Agency Producer: Judith Uhrlau
Production Company: Element E Filmproduction GMBH, Hamburg
Director: Alex Feil
DP: Arne Schiel
Production Designer: Bader el Hindi
Post-Production: Optix Digital Hamburg
Soundstudio: Loftstudios Hamburg, Jan Dejozé

Topsy Foundation: Selinah

Topsy Foundation : Selinah from Tarryn Thornton on Vimeo.

Agency: Ogilvy Johannesburg
Agency Country: South Africa
Agency Producer: Lisa Wides
Creative Director: Bridget Johnson; Fran Luckin
Creative: Robyn Bergmann; Stephanie van Niekerk
Director: Kim Geldenhuys
Production: Egg Films
Producer: Kerry Hosford; Rozanne Rocha-Gray
Post Production: Black Ginger
Editor: Kobus Loots (Upstairs Post)
Brand: Topsy Foundation

Tropicana: Arctic Sun

Agency: BBDO Toronto
Agency Country: Canada
Agency Producer: Dena Thompson
Creative Director: Ian MacKellar
Creative: Adam Bailey; John Terry
Director: Samir Mallal
Production: Radke Film Group
Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall (Bijou Editorial)
Music: Apollo Studios
Brand: Tropicana
Production: Film Group, Vancouver

Jeans - Confused.com

Agency: BMB, London
Production Company: Station Film
Director(s): Harold Einstein
Creatives: Ian Heartfield, Matt Doman (Creative)
Natasha Elster (Producer)
Debbie Ninnis (Producer)
Sean Costelloe (Producer)
Ramsey Nickell (DoP)
The Mill (Post production)
Merritt Duff (Editor)
Country: United Kingdom
Other Credits: Editing Company: Cutting Room
Colourist: Seamus O’Kane
Shoot Supervisors: Adam Grint
Lead Flame: Richard De Carteret
Flame Assist: Ilia
3D: Luke Tickner
Kit: Flame, Maya