ASICS: Made of Sport.

"I'm made of belief not barriers

I'm made of sweat not swagger

I'm made of many not one

I'm made of the next point not the last

I'm made of blazing trails not following paths

I'm made of every hurdle I've cleared not just the ones on the track

I am made of all the days you don't see not just the one you do

I am made of everything to come not just what has been

I am made of sport"

Agency:

180 Amsterdam

Client:

Asics

Executive Creative Director:

Al Moseley

Creative Director:

Dean Maryon

Art Director:

Ben Bartels

Copy Writer:

Joe Craig

Producer:

Joe Togneri

Print Producer:

David Corfield

Planning Director:

Alison Stewart

Business Affairs:

Kindra Schoemaker

Photographer:

Ben Ingham

Production Company:

RSA

Director:

Henrik Hansen

Producer:

Alex Heathcote

DOP:

Masa Takayanagi

Editorial Company:

Rock Paper Scissors

Editor:

David Brodie

Editor:

Gabe Britz

Producer:

Justin Kumpata

Music Company:

Massive Music

Sound Designer:

Alex Nicholls-Lee