Animal Spot of the week. OPI Instinct Of Color.

OPI Instinct Of Color from Doc News on Vimeo.
OPI Announces Brand’s First International Short Film

OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

AGENCY CREDITS : DAN PARISProduction
Caporal Films
Country
France
Director
Hans Emanuel
Executive Creative Director
Philippe Simonet
Executive Creative Director
Eric Holden
Executive Creative Director
Rémi Noël
Creative Director
Franck Botbol
Creative Director
Hugues Cholez
Creative Director
Nathalie Huni
Art Director
Alexandre Henry
Copywriter
Fabien Duval
Agency Producer
Guillaume Faurel
Post production
Mathematics
Music
C2C – Down the road
Digital Art Director: Jean-Michel Falligan-Devergne

Motion: Christophe Courty
3D: Valentin Gault, David Locard, Younes Chekouh
Sound Production: Else â Benoît Dunaigre, Marie Roche
Production Company: Caporal Films, Cedric Barus
Choreography: I could Never Be a dancer
Advertiser Supervisors: Suzi Weiss-Fischmann, Ruthi Stimling
Project manager: Diane Attar