giovedì 6 dicembre 2012
Social ad of the week. Greenpeace - Detox Fashion.
Creative direction: Tommy Crawford (Greenpeace International), Ruben DeLuna and Drew Beam (Free Range Studios)
Animation: Animaster Animation
TOXIC IS SO LAST SEASON
They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Calvin Klein, GAP and Victoria's Secret are using hazardous chemicals and dyes to make our clothes. These chemicals poison our rivers, and traces of these hazardous chemicals also end up remaining in many of the garments people buy.
But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to make fashion that doesn't cost the Earth. Just this week, the world's largest retailer ZARA committed to clean-up their supply chain after over 320,000 people joined the campaign calling on the brand to Detox. True People Power in action.
Join fashion-lovers, activists, models and designers in exposing big brands' dirty little secret and demanding fashion without pollution:http://www.greenpeace.org/detox