Funny campaign of the week. New York Lottery's Powerball - “Yeah, that kind of rich”.

via mediabistro.com



DDB NY
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp
Group Creative Director: Mike Sullivan
Creative Director:  Scott Cooney
Creative Director: Sean Labounty
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive