Fashion video of the past. Sølve Sundsbø "The Ever Changing Face of Beauty".

Sølve Sundsbø "The Ever Changing Face of Beauty" from james sénade on Vimeo.

« Beauty will be convulsive or not at all ». Nadja/André Breton

Created by Norwegian photographer Sølve Sundsbø and creative consultant Jerry Stafford, the video work was inspired by the form of Surrealist art experiment known as "exquisite corpse."
(from the original French term cadavre exquis) is a method by which a collection of words or images is collectively assembled.
It is this methodology which has been the starting point for a multi- screen film installation.
The film, commissioned by W magazine and P&G Prestige and produced by Psycho explores the idea of BEAUTY as a constantly shifting, constantly changing force. An idea of transformation and metamorphosis within a single body.
The installation premiered at The Armory in New York on February 14th during the NYFW

Credits

Directed By Solve Sundsbo
Music By James Lavelle
Creative Consultant : Jerry Stafford
Model : Lara Stone & David Agbodji
Styled By Marie Chaix
Dop : Simon Chaudoir
Executive Producer : Céline Quideau @ Psycho

Shoot at Spring Studios (UK)
Producer : Tonia Arapovic

Post House : Premiere Heure
Head of Post : Louis Arcelin
Post Supervisor : Jean Marc Raygade
Lead Flame Artist : James Senade
Flame Artist : Damien Peiro
After effects : Johann Roche
Asssitant : Barthélémy Robino,Christophe Croidieu
Editor : Jean Desveaux
Dit : Pierre Boitard , Mélanie Moulin

My warm thanks to : Jim Alexendrou at Ligth Digital LTD

Full credits at the end of the film ….