via www.adweek.com
Y&R New York teams with director Noam Murro to capture the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability. Rather than relying on typical car commercial devices, the idea was to convey the sense of effortless movement through one's environs. And so, we turned to four experts in the emerging sport of outdoor free-running to help embody the vehicle and capture that feeling on film in a suitably stunning and beautiful way.
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Group Creative Directors: Marc Sobier, Andrew McKechnie
Art Director: Eduardo Quadra
Copywriter: Paul Wood
Executive Director of Production: Letitia Jacobs
EP: Craig Jelniker
Assistant Producer: Abby Bralove
EP Music: Jessica Dierauer
Assistant Music Producer: Rachel Rauch
Production Company: Biscuit Filmworks
Direction: Noam Murro
Managing Director: Shawn Lacy
EP: Colleen O'Donnell
Head Of Production: Rachel Glaub
Producer: Jay Veal
Production Supervisor: Jen Berry
1st AD: Craig Pinckes
Editing: Rock, Paper, Scissors
VFX: MPC
Sound: Heard City
Music Company: Tone Farmer
Music Arranger: Ray Loewy
The TV Commercial Ad titled Roam Free was done by Y&R New York advertising agency for product: Land Rover (brand: Land-Rover) in United States. It was released in the Apr 2013.
Advertiser: Tata Motors Limited
Brand name: Land-Rover
Product: Land Rover
Agency: Y&R New York Biscuit Filmworks Rock Paper Scissors
Country: United States
Category: Cars
Released: April 2013
Something similar by the same director and production company: Saturn - Sheet Metal (2002)
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