Italian ad of the day. OMEGA Co-Axial Chronometer: the perfect mechanical movement.

OMEGA's Co-Axial Chronometers are crafted to a standard unmatched by any other industrialised mechanical watch movement. In OMEGA's new 70-second television commercial, the viewer is drawn into the world of the Co-Axial Chronometer through spellbinding animated sequences expressing the perfection of nature elegantly interacting with man-made gearwheels and other elements of mechanical watch movements. All of the elements - natural and man-made - appear to be regulated by clockwork gears. Intriguingly, all of the watch mechanisms and gears are perfect 3D renderings of components found in the OMEGA Co-Axial calibre 9300 chronograph movement.

credits:
TAX FREE;
Franco Tassi (regia),
Andrea Gasparo (co-regia CG e animazione),
Andrea Lazzarotti (design materiali, modellazione, e lighting),
Brian Chinnery (modellazione e lighting),
Alessandro Bandinelli, Giorgia Baldissera, Mauro Baldissera (modellazione e texturing)
Guido Zatti (Modellazione, texturing e lighting orologi CG)
Fabrizio Cuppini e Federico Tosi (concept design),
Federico Ghirardini (compositing e color grading)
Giulio Leoni (producer)

HMNS:
Direttori creativi Luca Albanese (Art) e Francesco Taddeucci (Copy)
Art director Alessandro Palmieri e Fabio Milito.