Outdoor fo the day. Clear Channel Peru: World's first water-making billboard.

via creativereview.co.uk
Clear Channel Peru: World's first water-making billboard from Clear Channel International on Vimeo.

This video tells the story of the world's first ever billboard to create drinking water from humidity in the air.

The unique billboard is the product of a partnership between outdoor advertising owner Clear Channel Peru, researchers at the University of Engineering and Technology (UTEC) in Lima, media agency BNP and advertising agency, Mayo Publicidad.

Launched at the end of 2012, the billboard is now a prominent feature of the skyline in Bujama, a small village community just south of Peru’s capital city, Lima. The climate is oppressive, with some residents of Bujama having no access to a clean water supply. Since the billboard’s arrival, residents of Bujama now have access to an average of 96 litres of drinking water a day.