venerdì 20 settembre 2013

Celebration of the day. Adobe - The New Creatives.

"Art Directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives, and Adobe is celebrating their work with a new campaign that makes them the face of our marketing—both literally and figuratively.

Check out the video and the New Creatives who joined us in making it.

Soon, we'll have new ways of bringing greater exposure to New Creatives all over the world—perhaps one of them will be you."

Client: Adobe
Spot: "I Am the New Creative"
Campaign: "The New Creatives"
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Associate Creative Director: Will Elliott
Senior Art Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran

Director of Broadcast Production: Cindy Fluitt
Executive Producer: Cat Reynolds
Director of Graphic Services: Jim King

Associate Director, Account Management: Todd Grantham
Account Director: Joel Giullian
Account Manager: Varoon "V.J." Jain
Assistant Account Manager: Laura Black

Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Brendan Robertson
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Nicole Richards

Production Company: eLevel Films
Director: Brady Baltezore
Executive Producers: P.J. Koll, James Horner
Producer: Chris Whitney
Director of Photography: Juli Lopez
Stills Camera: Claude Shade

Postproduction: eLevel
Post Producer: Katharine O'Hara
Visual Effects Supervisor: Nathan Shipley
Animation: Jessica Gibson
Editor: Erik Johnson
Assistant Editor: Quinn Moticka

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