more info at campaignbrief.co.uk
"Our latest ad stars two tadpoles from very different sides of the pond. After meeting for the first time and falling for each other, friends from their two clans burst into sight. In a kind of tadpole dance-off, the two groups try to outperform each other by showing off their most wonderful choreographed swimming sequences to 'You Really Got me' by The Kinks.
Finally, we realise that we're not the only ones who have been watching this incredible action: a boy is peering into the water enjoying the show, with the Freeview blimp floating freely overhead. The awe and excitement on his face proves that entertainment really is better when it's free. Find out more at http://www.freeview.co.uk/pondview"
Project name: Tadpoles
Client Guy North, Marketing Communications Director, Freeview, Owen Jenkinson, Head of Marketing, Freeview
Creative agency Leo Burnett
Copywriter Ed Morris / Andy Drugan
Art director Ed Morris / Andy Drugan
Creative Director Richard Robinson/Graham Lakeland
Executive Creative Director Justin Tindall
Agency TV Producer: Lindsey Stopp
Planner (creative agency) Julia Chalfen / Charlie Kirkbride
Client Service Director: Darren Thomas
Board Account Director: Ben Gillibrand
Account Manager: Chris Ferguson
Media agency MEC
Planner (media agency) Michelle Radley
Production company Stink
Director Ne-O
Editor Tim Thornton-Allan at Marshall Street Editors
Post-production Glassworks
Audio post-production Factory
Exposure TV
Digital Grand Union
PR MHP
Field Marketing Gekko
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