Ad film of the day. John Webster: The Human Ad Man.

via MAA

"A documentary about legendary ad creative John Webster.

John didnʼt make advertising for award show judges, he made it for the judges sitting on the settee -- real ordinary people. We went to interview people who knew John best, people who worked with him and people he inspired to find out about John, what made him so special, and what we can learn from him. 

We also spoke to real people, people who didnʼt know John but remember his work. We showed them his ads and asked for their thoughts and opinions -- no fancy advertising bollocks, just real human honesty. We also asked the legends of the industry their view on the current state of advertising. Have we lost the human touch that John had?

It seems creatives nowadays are more concerned with creating something cool rather than something that truly resonates and connects with us. What they see as ʻconsumersʼ John saw as people.

Finally we showed Johnʼs work to a new generation to see how children reacted to it. Would his work truly stand the test of time or would it be seen as a relic of the past? 

The film was made by Nick Werber, Tom Baker, David Carr and Martins Millers, creative students at the School of Communication Arts in London in conjunction with Patrick Collister."