Social campaign of the day. Dove - Selfie / Campaign for Real Beauty

via thedrum.com

Join the conversation at #BeautyIs
Share what beauty means to you at www.dovebeautyis.com

In partnership with the Sundance Institute, directed by Academy Award-winnning documentary filmmaker Cynthia Wade and produced by Sharon Liese, Sefie reveals how we have the power to redefine what is beautiful in all of us.

Selfie captures the digital journey of a group of high school girls and their mothers, as they create a new type of selfie - one that celebrates their unique beauty.

Dove wants to inspire all women to redefine beauty. Join the conversation at #BeautyIs.