You never know when Luck will find you. The California Lottery brought Lady Luck to life in a first-of-its-kind, live, augmented reality experience to give unsuspecting Californians a shot at a million dollars with the California Black Exclusive Scratchers®.
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DAVID&GOLIATH:
Founder, Chief Creative Officer: David Angelo
Executive Creative Director, Managing Partner: Colin Jeffery
Creative Director/Art Director: Eron Broughton
Art Director: Shaun Wright
Copywriter: Peter Hughes
Strategic Planning Director: Kristen Knape
Junior Account Planner: Jessica Watts
Managing Director of Broadcast Production: Carol Lombard
Executive Producer: Christopher Coleman
Director of Client Services, Managing Partner: Brian Dunbar
Account Director: Stacia Parseghian
Management Supervisor: Janet Wang
Account Executive: Lindsay Brown
Assistant Account Executive: Brea Talsness
PRODUCTION:
Production Company: V SQUARED LABS
Creative Director: Vello Virkhaus
Producer: Chris Kraft
Production Manager: Andi Perez
Director of Photography: Troy Smith
Lead VFX Programmer: Keith Lostracco
VFX Programmer: Max Chang
VFX Programmer: Evan Pierre
VFX Programmer: Peter Sistrom
Animator: John Federico
Stage Manager: Zora Wolter
Prop Master: Arturo Perez
VSL Intern: Marisa Perkins
Additional Camera: Chris Kimbal
BEHIND-THE-SCENES CREW:
Director/Editor: Callum Hanlon
Camera: Peter Herron
Camera: Kristen Van Genderen
Camera: Thomas Price
Camera: Steve Ohl
DIT: John Leeson
PA: Ben Olson
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