martedì 4 febbraio 2014

Sexy ad of the day. Primark Lingerie 2014

thedrum.com

Lingerie is the latest campaign for Primark, showcasing the new D-F bra cup range; with 4 different styles of underwear being featured, each with their own look and each shot at different locations in the stunning Hedsor House in Buckinghamshire.

The campaign name, "What's Your Secret?" invites customers to buy into the 4 different looks, each with their own 'secret'- you could be "Simply Seductive" in the vintage style ivory set or even "Daring After Dark" in the sexy black and pink lace set.

The video has been shot to create a visually stunning, sweeping cinematic style helping to showcase the gorgeous product and how it looks on our beautiful model.

The D-F campaign launches in stores and online across the UK and Europe this week, just in time for Valentine's Day! 

Agency -- The One Off
Creative Direction -- The One Off
Photography -- Dan Smith
Videography -- The One Off


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