mercoledì 9 aprile 2014

Placebo effect of the day. Dove: Patches

via adage.com

At Dove, we are committed to creating a world where beauty is a source of confidence not anxiety. So we created Dove: Patches and invited women to discover how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. Become part of the journey that will empower women around the world with the message that beauty is a state of mind.
Ogilvy & Mather Brasil (Sao Paulo)

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