Bedtime stories stimulate children's creativity and contribute to their learning and development. But for the 37,000 children living in shelters and orphanages in Brazil this remains a distant reality.
To change this, in parthership with Casa da Criança Santo Amaro, we created "WhatsApp Storytellers": in bookstores, people read snippets of fairytales and send them as audio notes to the institution. Messages are then gathered and turn into a collaborative audio book played at night for the children.
Audiobooks are also published on a virtual library (http://www.mixcloud.com/mensagensdeninar) so other Brazilian institutions can stream/download and bring the same experience to their own children.
"WhatsApp Storytellers" continues as an on going socially-generated project led by Casa da Criança using audio notes as a gift of love.
Agency Mood, Creatives: André Felix, Bruno Brasileiro, Pepo Penteado, Ricardo 'Brad' Correia; Creative vice president: Valdir Bianchi; Production company: Santa Cloud, F5 CreativeFilms; Director: John Porciúncula.
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