Déjà vu of the day. Life-saving Cable Project vs. The Donor Cable / Clube Sangue Bom

Life-saving Cable Project (Donor Cable Project) is innovative cable which allows donating battery charge from one phone to another.
Project made for NAR Mobile (Azerfon) by Y&R Moscow.
Video for Cannes Lions International Festival of Creativity.

The Donor Cable / Clube Sangue Bom from Marcelo Bruzzesi on Vimeo.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design