giovedì 3 luglio 2014

Automotive ad of the day. Amazing in Motion - STROBE

via MAA
STROBE showcases Lexus' innovative design and technology through imagination. 

Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's incredible journey across the Kuala Lumpur skyline at night.

The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright -- taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights.

A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, producing the breathtaking display seen in the film.

STROBE is the third in the Amazing in Motion project series by Lexus. Visit to experience the full story behind STROBE and to see the other Amazing in Motion projects. 

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