Idea of the day. IKEA Bedroom Cinema

IKEA Bedroom Cinema from Instinct on Vimeo.

As a part of an integrated 'Wake Up Love' campaign, IKEA Russia has converted one of the cinema halls into bedroom, completely replacing standard seats with cozy beds.

Share more love on ikea.ru/love

Instinct
Creative directors – Roman Firainer and Yaroslav Orlov
Senior Art Director – Nikolay Pere
Senior Copywriter – Maria Borzilova
Digital Creative Director – Nikolay Fabrika
Digital Strategic Planner – Matvey Choudnovsky
Client Service Director – Marina Vershinina
Account Director – Natalia Ametova
Senior Account Manager – Vera Ulitenko
Digital Account Manager – Ekaterina Krasina

IKEA Russia
Marketing Manager – Nicolas Jonsson
Deputy Marketing Manager – Anna Nizhnik
Web and Digital Manager – Alex Ovechkin
PR manager – Julia Prygunkova
Interior Designer – Ivan Nyrkov
Web manager – Svetlana Kotsyganova
External Communications Manager – Anna Fokina
SM specialist – Sergey Rodionov

Pelican event agency
Head of Project - Elena Novikova
Account Manager – Karina Kuleshova
Production Manager - Igor Serebryan

Mint BBDO Group
Head of Marketing Department – Anastasia Pogorelova
Account Manager – Ksenia Kuznetsova
Project Manager – Maria Kirienko
Project’s Coordinator – Anjela Mazaeva
Social Media Manager – Konstantin Mosalov