Beautiful stuff of the day. The Message from the Lungs (Thai Health Promotion Foundation)

The Message from the Lungs (Thai Health Promotion Foundation) from Bbdo Proximity Thailand on Vimeo.


‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.

Agency: BBDO Proximity Thailand
Client: Thai Health Promotion Foundation
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Anuwat Nitipanont
Art Director: Kantapon Meateekul
Copywriter: Thiti Boonkerd
Account Director: Anchalee Kerdchan
Account Manager: Preeyaporn Somboonwanna