via saatchi.com
Ad Agency: Del Campo Saatchi & Saatchi
Client: BGH
Title: Dads in Briefs
Creative Director: Maxi Itzkoff
Director: Nico & Martin
ProdCo: Primo
Editor: Pablo Colella
Color Correction: Cinecolor
Summer arrives and along with the heat comes every family's worst nightmare: men stripped of everything - clothes, their trousers and ...even their own pride. They are ‘Dads in Briefs’. The three humourous commercials in this campaign show dads shamelessly walking about the house, in their underwear. The solution to this problem? Install a BGH air conditioner, so they get dressed….
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