Smart ad of the day. Quitbit - The Art of Saying Goodbye

Mount Pleasant Group introduces a new wearable device - a technological breakthrough that will revolutionize how we measure our health and how we plan our final goodbye.

Client: Mount Pleasant Group
Assistant Vice-President Marketing: Rick Cowan
Manager, Advertising and Analytics: Winnie Chareunsouk

Project: Quitbit

Advertising Agency: Union Advertising Canada LP
Executive Creative Director: Lance Martin         
Associate Creative Directors: Glen D'Souza, Mike Takasaki
Art Director: Glen D'Souza
Copywriter: Sean Butler
Designers: Emmanuel Obayemi, Matt Stubbings, Adrian Stiegler
Agency Producers: Grace Lee, Julie Riley, Gregg Vertes
Group Account Director: Vikki Thorpe
Account Supervisor: Andre Riolo
Planners: Melissa Boyd, Michelle Campbell
Director of User Experience: Eric Sorensen
Front-End Developer: Brock Beldham
Back-End Developer: Keshav Vohra
Quality Assurance Technologist: Jeffrey de Asis

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Brendan Steacy
Line Producer: Christopher Sherk
Editor: Aaron Dark, School Editing
Post Production: Naveen Srivastava, The Vanity
Colourist: Andrew Exworth, The Vanity
Sound Design/Music: Thomas Neuspiel, Keen Music