giovedì 15 ottobre 2015

Inspiring ad of the day. Breast Cancer Survivor's First Haircut | Ulta Beauty

See Tracy's full story here:

For a breast cancer survivor, a first haircut is more than just a haircut. It’s a beautiful new beginning. Thank you, Tracy, for sharing your story, your words and your courage. You’ve inspired us to raise awareness for breast cancer research and help more women reach a new beginning. 
Pinkover your lips, lids and locks to show your support. Simply snap a picture in pink with #UltaPinkOver and Ulta Beauty will donate $1 to the Breast Cancer Research Foundation, up to $20,000. You’ll never forget this feeling. 

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Spot: First Haircut
Client: Ulta Beauty
CMO: Dave Kimbell
VP Brand Marketing: Shelley Haus
Marketing Director: Karla Davis
Integrated Marketing Manager- Desirae Kirchmeier
Director, PR & Social: Karen May
Social Media Manager: Sally Scarbrough
Agency: Mullen Lowe (Winston-Salem)
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Jason Black
Group Creative Director: Christy Blain
Copywriter: Tara Nelson
ACD/Art Director: Chad Laughlin
Head of Production: Susanna Gates Rose O'Connell
Sr. Agency Producer: Keith Rose
Group Account Director: Anne Elwell
Account Director: Mandy Hubich
Account Supervisor: Mary Boyd Chenery
Account Coordinator: Kellie Sinkele
Production and Post Production:
Production Company: The Original Chicken Boy
Director: Mark Miks
Executive Producer: Jeff Tannebring
Director of Photographer: Mark Miks

Editorial Company: Beast, Chicago
Editor: Matt Glover
Assistant Editor: Melissa Weinmann
Telecine: Company 3
Colorist: Tyler Roth

Visual Effects: Method Studios
Flame Artists: Brandan Baki

Music: Asche and Spencer
Audio Post: Ozone Music and Sound

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