"TBWA\London has launched its latest Nissan campaignm, Hoybot. The 60” film will play out in cinemas before screenings of Star Wars: The Force Awakens, released today. Directed by Bob Harlow at Somesuch with music created by Finger Music and composer Daniel Lenz, the spot exposes a fictional secret behind Sir Chris Hoy’s power - he’s not human." read more at shots.net
Man or Machine?
Nissan has long been at the forefront of technology and excitement. But could Sir Chris Hoy, Nissan’s very own racer, actually be a product of such incredible innovation?