via contagious.com
Brand differentiator / The large amount of travelling being done by business people also means that they might be tempted by an airline that offers a bit more excitement – or is, at least, not boring. The tongue-in-cheek nature of the campaign brings a brand feel to the airline that differentiates it from its competitors. People who work in corporate jobs can actually have personalities or even (gasp) a sense of humour, and this campaign appeals to them directly. Plus, with webisodes, gifs and a satirical ad, its shareable on so many levels.
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