Sport ad of the day. POWERADE | Shakur Stevenson | The Corner

We don’t choose where we begin.
But we can decide how we finish.
We’re all just a kid from somewhere.


US Olympian Shakur Stevenson learned to fight his way through his obstacles. Introduced to boxing by his grandfather at five years old, he has quickly risen the ranks of the amateur boxing world. Undefeated in every one of his international fights, he plans to win gold in Rio to bring hope back to kids growing up in the Brick City.

Every story begins somewhere. Check out all of our Olympic #justakid stories https://www.youtube.com/watch?v=J1iNv...

Proud partner of the Olympic Games.

Visit http://www.us.powerade.com/ to represent your somewhere, sign up for Powerade Rewards, and explore the Powerade flavors.

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Client: Powerade
Spot: "The Corner"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Max Stinson, Erik Fahrenkopf, Scott Kaplan
Copywriter: Wayne Kasserman
Art Director: Cameron Soane
Producer: Jennifer Fiske

Production Company: Iconoclast
Director: Romain Gavras
Executive Producer: Charles-Marie Anthonioz
Line Producer: Julien Lemaitre
Director of Photography: Rodrigo Prieto

Editorial Company: PS 260
Editor: Walter Mauriot
Post Producer: Laura Lamb Patterson
Assistant Editor: Tyler Hurst

VFX Company: The Mill
Managing Director: Rani Melendez
VFX Producer: Daniel Midgley
Production Coordinator: Courtney Prather, Chris Lewis, Alex Benavente
Shoot Supervisor/Creative Dir.: John Leonti
2D Lead Artist: Bill Higgins
3D Lead Artist: Matt Longwell
Matte Painting: Itai Muller
Colorist: Yvan Lucas / Shed LA

Music + Sound Design: Marco Casanova

Mix Company: Lime Studios
Mixer: Loren Silber