Animation of the day. Nike ~ Air Max 2017

Nike ~ Air Max 2017 from ManvsMachine on Vimeo.

Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

See full project here: mvsm.com/project/air-max-2017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig