martedì 17 gennaio 2017
Automotive ad of the day. Mercedes-Benz: The Encounter
BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work.
The film will initially be released online from the end of December.