giovedì 9 febbraio 2017

Dream of the day. What If Scientists Were Celebrities? - GE

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At GE, we're not just imagining a world where brilliant women are the stars – we're helping create it. We know that a company that works to change the world, should reflect the world. In that spirit, GE has set goals of having 20,000 women in STEM roles by 2020 and obtaining 50:50 representation for all our technical entry-level programs. That is how we will balance the equation.

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Agency: BBDO
New York Client: GE
Title: Celebrate the Real Heroes
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Gary Du Toit
Creative Director: Lance Vining
Executive Producer: George Sholley
Senior Content Producer: Angela Narloch
Head of Music Production: Rani Vaz
Senior Account Director: Kathryn Brown
Account Director: Lindsey Cash
Account Executive: Joslyn Dunn
Assistant Account Executive: Frank Cunningham
Group Communications Planning Director: Yin Chung
Production Company: Bob Industries
Director: Nicole Holofcener
DOP: Danny Moder
Executive Producer: Chuck Ryant
Line Producer: Brian Etting
Editorial: Whitehouse Post
Editor: Charlie Harvey
Assistant Editor: Theo Mercado
Executive Producer: Lauren Hertzberg
Senior Producer: Alejandra Alarcon
Music & Sound Design: Human
Composer: Morgan Visconti
Sound Designer: Michael Jurasits
Executive Producer: James Dean Wells
Visual Effects: Carbon VFX
Senior VFX Supervisor: Kieran Walsh
Executive Producer: Frank Devlin
Senior Producer: Paul O’Beirne
Sound Mix: Sonic Union
Mixer: Michael Marinelli
Color: Carbon
VFX Colorist: Maria Carretero
Executive Producer: Paul O’Beirne

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