Ad of the day. Lacoste – Timeless, The Film (Director’s Cut)

A story of an epic journey and love at first sight.

The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance.

Life is a beautiful sport, since 1933.

The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day.
Brand : Lacoste
Ad Agency : BETC Paris
Executive Creative Director : Remi Babinet
Creative Director: Antoine Choque
Art Director: Aurelie Scalabre
Copywriter: Olivier Aumard
Agency TV Producer: Fabrice Brovelli
Director: Seb Edwards
Production Company: Wanda/Academy