venerdì 9 giugno 2017

Campaign of the day. NIKE - ‘Badge of Honor'


In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport in China called the Nike “Badge of Honor.”

NIKE CHILDREN'S DAY: FOOTBALL "THE ZOMBIE PENALTY COMEBACK"

The "Zombie Penalty Comeback" tells the story of Z, the young captain of the Zombie football team who takes on Wolfie and his squad of Fire Wolves in order to secure the Underworld title. The Badge of Honor marks his heroic comeback - demonstrating that falling down hard and picking yourself up again is what sports is all about. SHOW MORE

NIKE CHILDREN'S DAY: SKATEBOARDING "TIM THE T-REX - SKATEBOARDING CHRONICLES"

"Tim the T-Rex: Skateboarding Chronicles" tells the story of Tim, a curious dinosaur who takes on the deadliest of half-pipes and the king of the SkateZoo - Gary the Gorilla - in order to land a completely new trick. The Badge of Honor marks his heroic comeback - demonstrating that falling down hard and picking yourself up again is what sports is all about.

NIKE CHILDREN'S DAY: BASKETBALL "ALLEN THE ALIEN - BUZZER BEATER"
"Allen the Alien: The Buzzer Beater" tells the story of the young hero Allen, who takes on the reigning champ of the Stratosphere - Flaming-O - in order to secure the MVP title of planet Basketball. The Badge of Honor marks his heroic comeback - demonstrating that falling down hard and picking yourself up again is what sports is all about.

NIKE CHILDREN'S DAY: RUNNING "TINA THE UNBREAKABLE TIN GIRL"

"Tina the Unbreakable Tin-Girl" tells the story of our hero Tina, a young outdated running talent who takes on her good friend and high-end robot - Charlie the Cheetah - in a race to the oil ice cream vendor in pink-sand-dune-valley. The Badge of Honor marks her heroic comeback - demonstrating that falling down hard and picking yourself up again is what sports is all about.

Wieden Kennedy Shanghai