Stunt of the day. Welcome to the Cliffside Shop

37.5® Technology gave climbers the best gear when they needed it most, mid-climb. And donated money to climbing organizations and national parks to use where it’s needed most. Learn more at http://thirtysevenfive.com/CliffsideShop

Client: 37.5/Cocona
CEO: Jeff Bowman
Evp, Marketing & Sales: Christy Raedeke
Vp, Sales Commercial & Military: Dave Bywater
Marketing Assistant: Alex Joyce

Agency: WorkInProgress
Partner/Creative: Matt Talbot
Partner/Creative: Andrew Lincoln
Partner/Business + Legal: Pete Sheinbaum
Partner/Production: Stafford Bosak
Partner/Account + Strategy: Evan Russack
Partner/Account + Strategy: Alex Guerri
Partner/Technology: Harold Jones
ACD: Stephanie Kohnen
Art Director: Jimmy Rosen
Business Affairs: Jen DeCastro

Production Company: Shine & Polish
Director: Jon Glassberg
Executive Producer: Rich Minkoff
Photographer: Matt Irving
Line Producer: Andrew Campbell
Production Manager: Tyler Young
Fabrication Lead: Jonathan Irons
Fabrication Lead: Brian Green
PR Lead: Clarissa Driban
Editor: Jon Glassberg
Colorist: Shawn King
Motion Designer: Josh Troob

Stills Postproduction: Catchlight Digital, NYC
Founder: Gene Bresler