Copy of the day. Nike Football Presents: Believe As One

To play as one. Fight as one. Believe as one. That’s bigger than any victory or defeat.

"Believe in yourself.
Sound advice.
Confidence has scored its fair share of goals.
But here's another bit of advice, that's maybe not given enough.
Believe in each other.
The greatest teams aren't built on ego.
Or pride.
Or a winning smile.
They're about putting your dreams in someone else's hands.
And trusting they'll carry them through.
To see your hope reflected in the faces of others
is bigger than any victory or defeat.
We've been here before.
But this, this feels different.
This doesn't feel like the end.
It feels like the beginning."

Client: Nike
Agency: Wieden+Kennedy, London
Creative Directors: Paddy Treacy, Mark Shanley
Creatives: Ben Shaffery, Max Batten
Producer: Richard Adkins

Production: Pulse Films
Director: Sam Pilling
Executive Producer: James Sorton
Producer: Alistair Payne-James
D.P.: Deepa Keshvala
1st AD: Ben Gill
Wardrobe Stylist: Grace Zito
2nd Unit Director:Hector Dockrill
2nd Unit Producer: David French
2nd Unit D.P.: Nick Morris

Casting Director: Kharmel Cochrane

Editorial: Stitch
Editor: Paul O’Reilly

Color:Framestore
Colorist: Simon Bourne

Audio: 750MPH
Sound Designer: Sam Ashwell