venerdì 1 marzo 2019

Automotive ad of the day. Toyota: Drop By Drop

Toyota: Drop By Drop from The&Partnership on Vimeo.
After the launch of Toyota’s Olympics and Paralympics ‘Start Your Impossible’ campaign celebrating elite athletes who’d overcome the seemingly impossible, we decided to extend this celebration to people from all walks of life, shining a light on their remarkable stories – and drawing parallels to Toyota inventing the impossible - a hydrogen-powered car, Mirai, whose only by-product was pure water. It turned a feat of engineering excellence into an emotive story of human endeavour and accomplishment.
Agency: The&Partnership

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