lunedì 13 maggio 2019

Idea of the day. Burger King Mexico - “The Traffic Jam Whopper”



Burger King Mexico - "The Traffic Jam Whopper" from We Believers on Vimeo.


Burger King is aiming to make commutes around the world a little less hellish. For the first time, those stuck in a traffic jam are able to order a Whopper via the Burger King Mexico app and have it delivered right to their vehicle while they slog through traffic.

Burger King fans in Mexico City, which consistently ranks as the most congested city in the world according to TomTom’s Global Traffic Index, can spend up to 5 hours every day stuck in traffic-- making this metropolis the perfect place to test BK’s new hunger-prevention online delivery service.

Creative agency: We Believers New York

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