venerdì 23 marzo 2012
Project Re: Brief - Introduction.
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
mercoledì 21 marzo 2012
Art video of the week. unnamed soundsculpture.
Project by Daniel Franke & Cedric Kiefer
produced by:
onformative.com
chopchop.cc
onformative.com
chopchop.cc
Documentation:
vimeo.com/38505448
vimeo.com/38505448
The basic idea of the project is built upon the consideration of creating
a moving sculpture from the recorded motion data of a real person. For
our work we asked a dancer to visualize a musical piece (Kreukeltape by
Machinenfabriek) as closely as possible by movements of her body. She was
recorded by three depth cameras (Kinect), in which the intersection of the
images was later put together to a three-dimensional volume (3d point cloud),
so we were able to use the collected data throughout the further process.
The three-dimensional image allowed us a completely free handling of the
digital camera, without limitations of the perspective. The camera also reacts
to the sound and supports the physical imitation of the musical piece by the
performer. She moves to a noise field, where a simple modification of the
random seed can consistently create new versions of the video, each offering
a different composition of the recorded performance. The multi-dimensionality
of the sound sculpture is already contained in every movement of the dancer,
as the camera footage allows any imaginable perspective.
a moving sculpture from the recorded motion data of a real person. For
our work we asked a dancer to visualize a musical piece (Kreukeltape by
Machinenfabriek) as closely as possible by movements of her body. She was
recorded by three depth cameras (Kinect), in which the intersection of the
images was later put together to a three-dimensional volume (3d point cloud),
so we were able to use the collected data throughout the further process.
The three-dimensional image allowed us a completely free handling of the
digital camera, without limitations of the perspective. The camera also reacts
to the sound and supports the physical imitation of the musical piece by the
performer. She moves to a noise field, where a simple modification of the
random seed can consistently create new versions of the video, each offering
a different composition of the recorded performance. The multi-dimensionality
of the sound sculpture is already contained in every movement of the dancer,
as the camera footage allows any imaginable perspective.
The body – constant and indefinite at the same time – “bursts†the space
already with its mere physicality, creating a first distinction between the self
and its environment. Only the body movements create a reference to the
otherwise invisible space, much like the dots bounce on the ground to give it
a physical dimension. Thus, the sound-dance constellation in the video does
not only simulate a purely virtual space. The complex dynamics of the body
movements is also strongly self-referential. With the complex quasi-static,
inconsistent forms the body is “paintingâ€Â, a new reality space emerges whose
simulated aesthetics goes far beyond numerical codes.
already with its mere physicality, creating a first distinction between the self
and its environment. Only the body movements create a reference to the
otherwise invisible space, much like the dots bounce on the ground to give it
a physical dimension. Thus, the sound-dance constellation in the video does
not only simulate a purely virtual space. The complex dynamics of the body
movements is also strongly self-referential. With the complex quasi-static,
inconsistent forms the body is “paintingâ€Â, a new reality space emerges whose
simulated aesthetics goes far beyond numerical codes.
Similar to painting, a single point appears to be still very abstract, but the
more points are connected to each other, the more complex and concrete
the image seems. The more perfect and complex the “alternative worlds†we
project (Vilém Flusser) and the closer together their point elements, the more
tangible they become. A digital body, consisting of 22 000 points, thus seems
so real that it comes to life again.
more points are connected to each other, the more complex and concrete
the image seems. The more perfect and complex the “alternative worlds†we
project (Vilém Flusser) and the closer together their point elements, the more
tangible they become. A digital body, consisting of 22 000 points, thus seems
so real that it comes to life again.
nominated for the for the MuVi Award:
kurzfilmtage.de/en/competitions/muvi-award/selection.html
kurzfilmtage.de/en/competitions/muvi-award/selection.html
see video in full quallity:
daniel-franke.com/unnamed_soundsculpture.mov
daniel-franke.com/unnamed_soundsculpture.mov
Social campaign of the week. The COORDOWN project for World Down Syndrome Day - 21 March 2012. Being different is just normal.
The innovative communication project by CoorDown and Saatchi&Saatchi to promote the importance of integration of people with Down Syndrome.
martedì 20 marzo 2012
Music video of the week. Lana Del Rey - Blue Jeans.
Born To Die - Album Out Now: http://smarturl.it/LanaAlbumiTunes
Directed by Yoann Lemoine
http://www.lanadelrey.com/
http://www.facebook.com/lanadelrey
http://www.twitter.com/lanadelrey
Music video by Lana Del Rey performing Blue Jeans (Official Video). © 2012 Polydor
Animation video of the week. 2 BOYS. For Palestinian-Israeli Peace.
Dream Peace. Make Peace. Between Israelis and Palestinians today -- not tomorrow. Please watch and SHARE. (The Fund for Reconciliation, Tolerance and Peace http://thefundfor.org/video)
Hebrew version
Arabic version
lunedì 19 marzo 2012
Wieden & Kennedy Shanghai. Creativity test.
Wieden + Kennedy in Shanghai approached Shotopop to help out with making a video to entice people to take their online creativity test and ultimately join their team.
The nice peeps from W+K wrote the base for the script, and we worked with them from there on to define the characters, style, and general tone of the video. The video features some swanky jumps, a sexy girl behind a photo-copier, a hungry Dino and an OctoShark!
Visit the Shotopop site for more information
shotopop.com/
shotopop.com/
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