Viral of the week. Apple Macintosh Promo - Steve Jobs play Franklin D. Roosevelt in "1944".

Social campaign of the week. The answer is plain.

"Plain packaging is a really important step in protecting young people from tobacco marketing. Now that  advertising tobacco is illegal, the tobacco industry is relying more and more on stylish tobacco packs to recruit new smokers." Read more here.

AMV BBDO London

Fashion films of the week. Fiat 500 by Gucci - Brioni.

Fiat 500 by Gucci

http://www.nowness.com/day/2012/4/12/2029/fiat-500-by-gucci
Director Chris Sweeney celebrates Gucci's Fiat 500 takeover in this Charlie and the Chocolate Factory-inspired short. Click the link above for more information.

Brioni - Handmade

Commissioned by Wallpaper*
Directors: Lernert & Sander
Produced at White Lodge
Executive Producer: Stephen Whelan
DOP: Ram van Meel
Handmodels: Ashley Khoo, Jacques Drent
Styling: Ferry van der Nat
Carpenter set: Egbert Steenwinkel
Editor: Derek van Egmond
Assistant L&S: David in den Bosch
Post production & sound: The Ambassadors
All pieces by Brioni Master Tailors
Fashion Director: Sébastien Clivaz, Wallpaper*

Interactive ad of the week. QUECHUA EXPERIMENT | THE COVER MOTION.

The world's first commercial entirely made of Facebook cover !

https://www.facebook.com/QuechuaFrance 
https://www.facebook.com/pages/The-Quechua-Experiment/400390780031910

Digital trick of the week. Nike Free Face uses Beyond Reality Face.

Nike Japan launched its campaign "Nike Free Face" using Beyond Reality Face in April 2012. It demonstrated the unrivaled flexibility of the new Free footwear. You could bend, twist and contrort its trademark sole using the power of your face.

Propaganda of the week. Slow Jam The News with Barack Obama: Late Night with Jimmy Fallon.

When Jimmy talks to the UNC audience about student loans, he decides a slow jam with President Obama and The Roots is appropriate.