mercoledì 27 marzo 2013
Funny social ad of the day. Social Farter - anti smoking campaign.
If you only fart with friends, you're not a farter. You're just a social farter and that makes it OK.
https://www.facebook.com/quitthedenial
martedì 26 marzo 2013
Short film of the day. IBM - Solutions for An Aging Population.
via www.adweek.com
In Bolzano, Italy, almost a quarter of the population is over the age of 65. In fact, Italy, along with Japan, has one of the oldest populations in the world. As a result, Bolzano currently spends close to half of their social services budget on services for the elderly. This includes assisted living facilities where they receive around the clock care. But assisted living facilities can cost a city and the people who stay there vast amounts of money that, within these economic conditions, municipalities and families just don't have. The solution: keep them in their homes where they are comfortable. IBM's Smarter Cities team partnered with the city to outfit a small group of elderly residents' homes with sensors which would in turn report data back to a central database closely monitored by the city. From there, the city could dispatch a care worker to visit the home. By allowing Bolzano to keep the number of their staff members the same, the program stabilizes the city's costs while simultaneously allowing it to care for its growing elderly population.
In Bolzano, Italy, almost a quarter of the population is over the age of 65. In fact, Italy, along with Japan, has one of the oldest populations in the world. As a result, Bolzano currently spends close to half of their social services budget on services for the elderly. This includes assisted living facilities where they receive around the clock care. But assisted living facilities can cost a city and the people who stay there vast amounts of money that, within these economic conditions, municipalities and families just don't have. The solution: keep them in their homes where they are comfortable. IBM's Smarter Cities team partnered with the city to outfit a small group of elderly residents' homes with sensors which would in turn report data back to a central database closely monitored by the city. From there, the city could dispatch a care worker to visit the home. By allowing Bolzano to keep the number of their staff members the same, the program stabilizes the city's costs while simultaneously allowing it to care for its growing elderly population.
Client: IBM
Vice President, Brand Expression, Global Advertising: Ann Rubin
Marketing Manager: Cecilia Correa
Advertising Lead: Cindi Ellis
Vice President, Brand Expression, Global Advertising: Ann Rubin
Marketing Manager: Cecilia Correa
Advertising Lead: Cindi Ellis
Agency: Ogilvy & Mather
Executive Group Director: Kim Duffy
Neo@Ogilvy Global Managing Director: Patty Sachs
Neo@Ogilvy Media Planner: Katherine Moore
Executive Group Director: Kim Duffy
Neo@Ogilvy Global Managing Director: Patty Sachs
Neo@Ogilvy Media Planner: Katherine Moore
Agency: OgilvyEntertainment
President: Doug Scott
Producer: Jamie Schutz
Creative Director: Otto Bell
Account Director: Scott Vogelsong
President: Doug Scott
Producer: Jamie Schutz
Creative Director: Otto Bell
Account Director: Scott Vogelsong
Thin Place Pictures
Director: Lily Henderson
Director of Photography: Ed David
Director: Lily Henderson
Director of Photography: Ed David
StudioNow
Producer: Lindsay Frail
Account Manager: Amy Ferguson
Assistant Director: Giuseppe Zito
Gaffer: Kristian De Martis
Audio Tech: Eva Lageder
Assistant Camera: Daniele Serio
Production Manager: Matteo Stefani
Producer: Lindsay Frail
Account Manager: Amy Ferguson
Assistant Director: Giuseppe Zito
Gaffer: Kristian De Martis
Audio Tech: Eva Lageder
Assistant Camera: Daniele Serio
Production Manager: Matteo Stefani
Self promo of the day. mOcean March Madness: Trick Shots - Tosh.O Challenge.
More info here
Julie Pittman - for her help in writing nicknames and overall support
Andrew Wright – for letting the guys use the Go Pro
Cassie Tregellas – for shooting the intros
Wesley Nisbett – obviously for cutting the hell outta the damn thing
Katie Onuma – for making awesome graphics
Sanaz Lavaedian – for helping the boys find and then license the music
Julie Pittman - for her help in writing nicknames and overall support
Andrew Wright – for letting the guys use the Go Pro
Cassie Tregellas – for shooting the intros
Wesley Nisbett – obviously for cutting the hell outta the damn thing
Katie Onuma – for making awesome graphics
Sanaz Lavaedian – for helping the boys find and then license the music
Why is culture important (for brands).
More info here
"Culture is the stuff of life. It's the world around us and what we do within it. The best brands embrace this. They don't just react to the world, they interact with it and change it. They draw their meaning from culture as its shifts. Discover how we mine meaning in cultural and measure a brand's vibrancy within it at www.culturaltraction.com"
"Culture is the stuff of life. It's the world around us and what we do within it. The best brands embrace this. They don't just react to the world, they interact with it and change it. They draw their meaning from culture as its shifts. Discover how we mine meaning in cultural and measure a brand's vibrancy within it at www.culturaltraction.com"
Iscriviti a:
Post (Atom)