Underwear campaign of the day. New Fruit of the Loom.

via adrants.com

When you Start Happy with the right pair of underwear, you're immediately transported into a can-do mood. Not convinced? Fruit of the Loom gives you a secret glimpse underneath the fire suits of a racing pit crew, demonstrating how a pair of super-roomy boxers keep them cool and comfortable so they can worry about other things -- like turning their pit strategy into racing history.

When you Start Happy with the right pair of underwear, you'll have the confidence to take on anything life throws at you. And to prove it, Fruit of the Loom gives you a behind-the-scenes (and wardrobe) glimpse of a stunt woman demonstrating how a pair of no-creeping, smooth-fitting microfiber panties stay in place, so she can help this movie win the weekend. 
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Sexist ad of the day. Game Day Fantasy - Buffalo Blue Cheese Burger at Carl's Jr..

Coupon: http://bit.ly/15d427s Enjoy the ultimate Game Day Fantasy with Miss Alabama Katherine Webb and the new Buffalo Blue Cheese Burger with Frank's RedHot Sauce and Blue Cheese Crumbles. Only at Carl's Jr. Show us how you #EatLikeYouMeanIt.

Automotive ad of the day. HONDA SH Mode 125 - THIS MUST BE THE WORLD.

HONDA SH Mode 125 - THIS MUST BE THE WORLD from abstract groove on Vimeo.

This must be the latest abstr^ct:groove commercial.
This must be another creative collaboration between McCann Worldgroup and the unorthodox Milanese studio lead by director Luigi Pane and ep Giada Risso.
This must happen on two wheels, precisely on the most popular contemporary scooter designed by Honda.
This must be the new SH Mode 125 european campaign: a 90 second film, shot in the heart of Genoa and along the beautiful Ligurian coast.
The campaign plays on simple but intense feelings that can be savoured riding with your scooter on an apparently anonymous road.
Just like enjoying the feeling of the rain on your skin, the bright colours of the city or the warm light of the sunset shining on the tarmac along the seafront.

CREDITS

agency: McCannWorldgroup
creative director: Alessandro Sciortino
senior art director: Andrea Vercellino
senior copywriter: Paolo Chiabrando
art director: Riccardo Daverio
copywriter: Jan Mattassi

production company: abstr^ct:groove
director: Luigi Pane
executive producer: Giada Risso
producer: Mauro Mastronicola

cinematographer: Dario Ghezzi
photographer: Diego Indraccolo
set designer: Federica Bologna
stylist: Roberto Lo Noce
steady operator: Luca Dell'Oro
1st AD: Alice Gatti
production assistant: Alessandro Salerno

colorist: Diego La Rosa
motion design: Luca Siano
music: Aimèe Portioli, Luca Sammartin (TapTempo Studio)
sound design: Gigasound

Video of the day. Ad that make me mad digital.

Ad that make me mad digital from banda on Vimeo.

Revenge of the day. NABS Vintage Intern Auction 2013 - "Auctioneer".

Seek your revenge on one of Canada's top marketing execs. The NABS Vintage Intern Auction lets you make a top ad exec your intern for the day—all in support of NABS. #vintageintern
Bid today at http://nabs.org/vintageintern

Trailer of the day. Treehouse of Horror XXIV Couch Gag by Guillermo del Toro | THE SIMPSONS | ANIMATION on FOX

Guillermo del Toro creates the Couch Gag for this years Treehouse of Horror episode. Watch full episodes of The Simpsons:http://fox.tv/WatchSimpsons

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Now the longest-running scripted show in television history, THE SIMPSONS reside in the town of Springfield. HOMER (Dan Castellaneta) works as a safety inspector at the local nuclear power plant; MARGE (Julie Kavner) tries to keep the peace in her family; BART (Nancy Cartwright) is the mischievous 10-year-old hellion; eight-year-old LISA (Yeardley Smith) is the intelligent, saxophone-playing, vegetarian member of the family; and baby MAGGIE conveys emotions via pacifier sucks.

Treehouse of Horror XXIV Couch Gag by Guillermo del Toro | THE SIMPSONS | ANIMATION on FOX
http://www.youtube.com/watch?v=_1aPjj...