"As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: "It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains."
via adweek.com
Client: GoldieBlox
Title: "Princess Machine"
GoldieBlox CEO: Debbie Sterling
GoldieBlox Creative Director: Beau Lewis
GoldieBlox Machine Creative Director: Brett Doar
Production Company: The Academy
Director: Sean Pecknold
Co-Director: Zia Mohajerjasbi
Executive Producer: Harry Calbom
Production Designer: Jason Puccinelli
Editor: James Lipetzky (Foundation Content)
Assistant Editor: Jesse Richard (Foundation Content)
Post Producer: Stacy Paris (Foundation Content)
Line Producer: Mark Campbell
Production Supervisor: Sarah Archuleta
Steadicam: Ari Robbins
First Assistant Cameraman: Canh Nguyen
Gaffer: Osha Mattei
Key Grip: Michael Moeller
Swing: Bobby Bradshaw
Prop Master: Eric Lathrop
Art Intern: Chris Hannemann
Stylist: Alina Harden
Location Manager: John Schaunessy
Music: Pico Sound
Animation: Ed Skudder, Lynn Wang, Mike Holm
"Southern Comfort’s ad, created by Wieden & Kennedy New York, had the most successful evening. It won Best Crafted Commercial and Myrnyx Tyrnyx’s Maya Kvetny won Best Casting for the spot. Tim Godsall picked up silver in the Best Director category for the same ad." Read more at campaignlive.co.uk
Find all the winners here
Agency:
Wieden + Kennedy New York
Client:
Southern Comfort
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
CD:
Ian Reichenthal
CD:
Scott Vitrone
CW:
Nick Kaplan
AD:
Jeff Dryer
Head of Content Production:
Lora Schulson
Producer:
Alison Hill
Head of Brand Strategy:
Stuart Smith
Digital Strategist:
Marshall Ball
Brand Strategist:
Ben Alter
Director of Business Affairs:
Sara Jagielski
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
EP:
Holly Vega
Managing Director:
Shawn Lacy
Line Producer:
Rick Jarjoura
Director of Photography:
Edu Grau
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Post Producer:
Sasha Hirschfeld
Editorial Assistant:
Ryan Steele
VFX Company:
Suspect
VFX Executive Creative Director:
Tim Crean
VFX Supervisor:
John Geehreng
VFX Flame Artist:
John Geehreng
VFX CG Artists:
Cedrick Gousse
Producer:
Tsiliana Jolson
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer:
Phil Loeb
Sound Designer:
Phil Loeb
Sound Designer:
Sam Shaffer
EP:
Gloria Pitagorsky
Music Supervision Company:
Good Ear Music Supervision
Music Supervisor:
Andrew Charles Kahn
Song:
Hit or Miss
Artist:
Odetta
via adweek.com
Client: Old Navy
Agency: Chandelier, New York
Production Company: The Directors Bureau
Director: Roman Coppola
Executive Producers: Lisa Margulis and Elizabeth Minzes
Editorial: Rock Paper Scissors
Editor: Carlos Arias
