Contest of the day. Crash The Super Bowl - Doritos - The finalists.

vote for your favorite at the official site

Social ad of the day. Speed ad - Mistakes / NZ Transport Agency.

Clemenger BBDO
The official page of NZ Transport Agency
"Our approach

Previous campaigns have shown that the faster you go the less time you have to react, the longer it takes to stop and the bigger the mess when you do stop. But people still deny this truth or think it doesn't apply to them. Their speed may be over the limit but it is minimal, e.g. 107 km/h in a 100 km/h area. In their minds they're not 'speeding', but driving comfortably, and they feel in control.

This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving - the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's.

In a Safe System no one should pay for a mistake with their life. When we drive, we share the road with others so the speed a person chooses to travel at needs to leave room for any potential error – whether it is theirs or someone else's. At speed, there is less opportunity for a driver to react to a mistake and recover, and this is the key message for this campaign.

The target audience

Our new campaign targets competent drivers who regularly drive and put the 'Ks' in. These people drive 'comfortably' fast; typically a bit faster than the posted speed limit or other traffic. But they don't consider it to be wrong or anti-social because it's not really 'speeding' in their minds. They feel competent and in control of their vehicle.

The campaign

This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error."

Emotional ad of the day. P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children.
Read more at http://www.adrants.com/2014/01/pgs-thank-you-mom-sequel-will-tear-you.php#GLhEJVw0EPiwkfR2.99

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom athttp://www.facebook.com/ThankYouMom.

Funny ad of the day. The Sun - Get Holiday Ready

"To celebrate the return of Holidays from £9.50, The Sun and Grey London, part of WPP's Team News, are urging the Great British public to embrace the New Year positively in their latest TV campaign. 

Portraying an eclectic cast of Brits in training for the Great British holiday season, it urges the public to 'grab winter by the beach balls' and to get holiday ready, however eccentrically that happens to be. With the Rocky IV training montage sound track, the ad promises to vanish those stubborn January blues and help the nation kick-start the year with a smile.

The campaign runs from 1-19 January in the UK (and 2-26 January in The Republic of Ireland) and comprises 60', 30' and 20' executions. It was directed by MJ Delaney through Moxie Pictures, creatively directed by Dave Monk and created by Adam Chiappe."

Ad of the day. Oldspice - Mom Song

Agency:

Wieden + Kennedy Portland

Client:

Old Spice

Executive Creative Director:

Susan Hoffman

Executive Creative Director:

Joe Staples

Creative Director:

Craig Allen

Creative Director:

Jason Bagley

Copywriter:

Justine Armour

Copywriter:

David Povill

Art Director:

Ruth Bellotti

Senior Producer:

Lindsay Reed

Director:

Steve Ayson

Production Company:

MJZ

Executive Producer:

Emma Wilcockson

Line Producer:

Mark Hall

Director of Photography:

Ryley Brown

Editorial Company:

Hutchco

Editor:

Jim Hutchins

Assistant Editor:

Patrick O'Leary

Post Producer:

Jane Hutchins

VFX:

The Mill

Head Of Production:

Arielle Davis

Executive Producer:

Sue Troyan

Producer:

Adam Reeb

Coordinator:

Ben Sposato

Creative Director/Flame Lead:

Tim Davies

Shoot Supervisor:

Steve Anderson

3D Lead:

Meng-Yang Lu

3D Artist:

Mike Di Nocco

Music Company:

WALKER

Producer:

Sara Matarazzo

Assistant Producer:

Abbey Hickman

Composer/Arranger:

Brad Neely

Music Recording Studios:

Warehouse Studio

Music Recording Studios:

GGRP Productions

Music Recording Engineer:

Vince Renaud

Composition Engineer:

Graeme Gibson

Final Mix:

Barking Owl

Post Engineer:

Brock Babcock

Producer:

Whitney Fromholtz

Color Transfer:

MPC

Artist:

Mark Gethin

Experiment of the day. Heineken and Armin van Buuren

Make the most of the night out. Heineken and Armin van Buuren present 'The Experiment'. 

The official video of the global Enjoy Heineken Responsibly 2014 campaign 2014. 
With an exclusive track 'Save My Night' created by Armin van Buuren. Listen on Spotify http://bit.ly/SaveMyNight_SP or donwload the track on iTuneshttps://itunes.apple.com/us/album/sav....

Stay within your limits to experience everything the night has to offer. Join us on #DMDS.