Idea of the day. Coca-Cola 2nd Lives

As part of its global sustainability program, Coca-Cola has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.
Ogilvy China

Music video of the day. Hundred Waters - Cavity by Michael Langan

via motionographer.com
Hundred Waters - Cavity from Michael Langan on Vimeo.

Hundred Waters - Cavity / OWSLA Records / 2014 / 4 min / HD / Stereo

Album out May 27th | OWSLA owsla.com

Director: Michael Langan
Producer: Najeeb Tarazi
Executive Producer: Nick Read
Makeup / Hair: Nidia Alire
Assistant Camera: Stephen Lucas
Grip: Lucas Pitassi

langanfilms.com/cavity.html

Other works by Langan

Choros from Michael Langan on Vimeo.

Doxology from Michael Langan on Vimeo.

Sexy video of the day. Crème Caramel

via nowness.com
Crème Caramel on Nowness.com

Promo of the day. JAY Z & Beyoncé "RUN"

via adverveblog.com "never seen a tour promoted like this before"

Roc Nation & Parkwood Entertainment Present: "RUN"

Directed by Melina Matsoukas

Starring Sean Penn, Don Cheadle, Guillermo Díaz, Emmy Rossum, Jake Gyllenhaal, Blake Lively, Rashida Jones, Kidada Jones, JAY Z, Beyoncé

Original intro score by Ludwig Goransson

"Magna Carta... Holy Grail" available now.http://smarturl.it/JayZMCHGex 

Tickets for "On The Run Tour: Beyoncé and JAY Z" available now. Click here to buy: http://bit.ly/OnTheRunTix

Sign up for our newsletter ► http://bit.ly/JZLTsignup

Facebook ► http://facebook.com/OfficialLifeandTimes
Twitter ► http://twitter.com/LifeandTimes
Google+ ► http://plus.google.com/+LifeandTimes
Instagram ► http://instagram.com/LifeandTimesOffi...
Tumblr ► http://jayzslifeandtimes.tumblr.com

Life+Times ► http://LifeandTimes.com
iTunes ► https://itunes.apple.com/us/artist/ja...

Digital stuff of the day. MTV mobile Emography Project

via agencyspy

Client: MTV mobile / Sunrise Communications AG

Senior MarCom Manager, Segment Young & Youth: Cristian Vaccariello
Senior Proposition Manager, Segment Young & Youth: Martin Hufschmid
Marketing Manager, Viacom International: Michael Francken
Marketing Manager, Viacom Switzerland: Sanja Ruggiero

Agency: FCB Zürich & WW

Executive Creative Directors: Dennis Lück, Luis Dias
Senior Copy Writer: Sören Schröder
Senior Art Director: Marcin Baba
Client Service Director: Mark Becher

Partners:
App programming: Drei Elemente, Germany
Film Production: WirzFraefelPaal, Zurich
Producer: Nina Wirth, Stefan Fraefel
Post Production: Stefan Grandjean
Director: Adrian Wisard

Long ad of the day. Cornetto Cupidity Love Stories - 40 Love

more stories here

40 Love is a short film for the Cornetto Cupidity series. 
Game, set and it's a match made in heaven when a young girl 
finds herself as an accidental target for love. Her relationship 
with a tennis pro doesn't start off well but will our Cupid, Lily 
Allen help to bring them together? 
Tracklist: 
Ivan & Alyosha -- Running for Cover 
Dinah Washington -- What a Difference a Day Makes 
Wild Child - Pillow Talk 
Hilary Grist - Matilda's Theme 
MOMUSIC - Under The Lunar Sky

Subscribe to Cornetto on YouTube 
Cornetto on Facebook: http://www.facebook.com/Cornetto 
Cornetto on Twitter: https://twitter.com/cornettoglobal 
Cornetto on Instagram: http://instagram.com/cornetto