venerdì 28 settembre 2007

Ads of the week. Centraal Beheer - Stella Artois - Comcast - Seattle Art Museum - JC Penney - XBOX - Renault - Bud Light.

Centraal Beheer - Ambulance

Agency: DDB, Amsterdam - Creative: Niels de Wit, Daniel Snelders - Agency Producer: Vanessa Janssen - Production Company: Stink - Director: Ivan Zacharias - Producer: Nick Landon - Lighting: Jack Velicky - Editor: Philip Malasek,Marc Bechtold - Music: Punatukkaiselle Tytölleni, Jätkän humppa - Studio: Alfred Klaassen

Stella Artois - La Bouteille

Agency: Lowe, London - Creative Director: Matthew Bull - Agency Producer: Espen Bekkebraten - Creative: Johan Tesch, Rickard Villard, Tim Scheibel - Production Company: Stink, London - Director: Martin Krejci - Producer: Sophie Kluman - Director of Photography: Stepan Kucera - Post Production: Avion Post Production - Editorial Company: Robota - Editor: Filip Malasek

Comcast - Anthem

Agency: Goodby, Silverstein & Partners - CD/Copywriter: Jamie Barrett - Creative Director: Mark Wenneker - Art Director: Svetoslav - Copywriter: Spencer Riviera - Agency Producer: Melissa Nagy - Production Company: Moxie Pictures - Director: Martin Granger - Director of Photography: Ramsey Nickell - Executive Producer: Robert Fernandez, Lizzie Schwartz - Head Of Production: Roger Zorovich - Editorial Company: HutchCo Technologies, Jim Hutchins - Telecine: Company 3 - Telecine Artist: Dave Hussey - Online: Sea Level, Jim Bohn, Matthew Lydecker - Mix: LIME Studios - Mixer: Rohan Young - Music: Asche & Spencer - Music Creative Director: Thad Spencer - Executive Producer (Music): Janell Vircks - Composer: Richard Werbowenko - Engineer: Alan Omerovic
Guardatevi anche gli altri soggetti che sono esilaranti: 1, 2, 3.

Seattle Art Museum - Divide and Conquer
Hanno preso "Playstation - Inside the head" e "Sony - Creative side" (della Saatchi Sidney) e li hanno mixati. Il risultato finale è comunque godibile.

Agency: Cole & Weber United - Executive Creative Director: Todd Grant - Copywriter: Kevin Thomson - Art Director: Scott Fero - Agency Producer: Chris Allen - Director: Brent Bonacorso - Director of Photography: Tarin Anderson - Production Company: Notorious 24:7 - Producer: Neale Ferguson, Eugene Mazzola - Editor: Brent Bonacorso - Sound Design: Pure Audio - Sound Designer: Steve Heinke - Music: Michael Montes - Music Company: Sacred Noise - Colorist/Online Effects: Brent Bonacorso

JC Penney - Magic

Agency: Saatchi & Saatchi, New York - Chief Creative Officer: Tony Granger - Creative Director: Michael Long, Kerry Keenan - Copywriter: Sara Rose, Icaro Doria - Art Director: Lea Ladera, Menno Kluin - Music Producer: Ryan Fitch - Agency Executive - Producer: Colin Pearsall - Production Company: MJZ, Los Angeles - Director: Nicolai Fuglsig - Line Producer: Emma Wilcockson - Production Designer: Jeremy Hindell - Director of Photography: Robert Ellswit - Editorial Company: Mackenzie Cutler - Editor: Ian Mackenzie - Assistant Editor: Charlotte Arnold - Sound Design: Mark Healy - Mix: The Sound Lounge - Mixer: Tom Jucarone - VFX: The Mill, New York - VFX Creative Director: Angus Kneale - Lead Flame Artist: Dan Williams - Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein - VFX Producer: Bethan Thomas - Music Artist: Regina Spektor - Song: Music Box

XBOX 360 - Believe
Il videogioco che ha fatto registrare un milione e mezzo di prenotazioni prima della sua uscita. Un record. Dopo questo spot date un'occhiata anche a questo.

Agency: McCann, San Francisco, T.A.G. - Executive Creative Director: Rob Bagot, John McNeil - Group Creative Director: Scott Duchon, Geoff Edwards - Creative Director: John Patroulis - Art Director: Nate Able, Tim Stier - Copywriter: Mat Bunnell - Agency Producer: Hannah Murray - Production Company: MJZ - Director: Rupert Sanders - Executive Producer: David Zander, Lisa Rich, Marcia Deliberto - Director of Photography: Chris Soos - Line Producer: Laurie Boccaccio - Miniature Landscape: New Deal Studios - Miniature Figurines: Stan Winston Studios - Editorial Company: Rock Paper Scissors, Peepshow - Editor: Andrea MacArthur - Assistant Editor: Paul Plew - Executive Producer (Editorial): Cristina DeSimone, Liv Lawton - Producer (Editorial): Tricia Sanzaro - VFX: Method - VFX Director: Cedric Nicholas - VFX Executive Producer: Neysa Horsburgh - VFX Production Manager: Sue Troyan - VFX Producer: Luisa Murray, Lisa Houck - Composer: Frederic Chopin - Composition: Prelude in D flat Major, Op. 28, No. 15, ?Raindrop? Music Company: Stimmung - Performer: Mike Lang - Mix: LIME Studios - Mixer: Loren Silber

Renault - Ballet
Mi dispiace ma non sono riuscito a rimediare i credits. Appena li ho, li posto. Sul sito www.sicher.de potete comunque scaricare la versione in alta risoluzione dello spot.


Bud Light - Opera

Agency: DDB CHICAGO

Sony Bravia - Play-Doh Teaser

Come anticipato nel post di agosto, in tempo reale con le riprese dello spot, sta per uscire il nuovo lavoro della Fallon Londra per Sony Bravia. Andate sul sito ufficiale per ulteriori aggiornamenti, o aspettate qui (tanto lo sapete che il blog è "very updated" :-))

Agency: Fallon, London

mercoledì 26 settembre 2007

A Marketing History Reference Resource. From Adage.

La storia dell'advertising. Cliccate qui per ripercorrere i fasti di uno dei mestieri più divertenti del mondo.

TOP 10 SLOGANS OF THE CENTURY

1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis)
6. Good to the last drop (Maxwell House)
7. Breakfast of champions (Wheaties)
8. Does she ... or doesn't she? (Clairol)
9. When it rains it pours (Morton Salt)
10. Where's the beef? (Wendy's)

HONORABLE MENTIONS

* Look Ma, no cavities! (Crest toothpaste)
* Let your fingers do the walking (Yellow Pages)
* Loose lips sink ships (public service)
* M&Ms melt in your mouth, not in your hand (M&M candies)
* We bring good things to life (General Electric)

venerdì 21 settembre 2007

Ads of the week. Farmer's Insurance - Brylcreem - UEFA - de Volkskrant - Wilkinson - HP - VW.

Farmer's Insurance - Stolen Car

Agency: Campbell-Ewald, Detoit - Executive Creative Director: Debbie Karnowsky - Agency Executive Producer: John Haggerty - Associate Creative Director: Chip Kettering - Senior Copywriter: John Dolab - Production Company: Biscuit Filmworks - Director: Noam Murro - Executive Producer: Shawn Lacy, Eric Stern - Co-Producer: Jay Veal - VFX: Animal Logic - VFX Producer: Nerissa Kavanagh - VFX Supervisor: Nick Ponzoni - VFX Production Coordinator: Kate Stenhouse - Lead Compositor: Nick Ponzoni
Senior Compositor: Leoni Willis, Angus Wilson, Kim Fogelberg - Compositor: Howard Hill - Assistant Compositor: Jodi Tyne - Lead Shake Compositor: Vaughn Arnup - Shake Compositor: Charlie Armstrong, Jamie Nimmo, Laura Dubsky - Director (Pneumonics): Toby Grime - 3D Artist (Pneumonics): Tristan North, Paul Braddock, David Hyde, Paul Perrott, Bhakar James, Sandy Sutherland, Sotiris Bakosis - 3D Lead (Pneumonics): Feargal Stewart - Colorist (Commute): Eric Whipp - Music/Sound Design: Nylon Studios

Brylcreem - Effortless

Agency: WCRS - Creative Director: Yan Elliott, Luke Williamson - Art Director: Oli Beale - Copywriter: Tori Flower - Agency Producer: Lesley Beale - Production Company: Sonny, London - Director: Fredrick Bond - Director of Photography: Ben Seresin - Producer: Ran Holst - Post Production: The Mill, London - Post Producer: Austen Humphries - 3D Producer: Will O'Connor - Telecine: Paul Harrison - Inferno: Ben Turner - Inferno Support: Gareth Brannan - CGI: Suraj Odedra, Stefan Gertsheimer - Editorial Company: Marshall Street Editors - Editor: Patric Ryan - Song: Old Man Marley - Musical Artist: B Raymond and the Voicettes

UEFA - Armchair

Client: UEFA - Agency: AMV BBDO - Art Director: Colin Jones - Copywriter: Jason Fretwell - Agency Producer: Yvonne Clayton - Production Company: Smith and Sons Films - Director: Ulf Johansson - Producer: Philippa Smith - Editor: Sam Sneade - Post Production: MPC, London

de Volkskrant - Beaming

English: "One Dutch company after another is being sold to the highest bidder. At least that's the way it seems. So how dutch are we really nowadays? Shouldn't this actually just be Air France (referring to KLM)? Nobody could have dreamt that this would happen last year, but it now looks like this logo will be replaced with Barclays or Fortis (referring to ABN Amro) any day now. And who's next? How long will these names be on the building fronts? And is there anything really wrong with it? Don't we take over foreign companies with just as much enthusiasm? Are we throwing our heritage away? Or just doing good nusiness?" Elsbeth Stoker's Question Marks. Claim: Need to know. de Volkskrant.
Il making of .
Agency: Selmore - Creative Director/Art Director: Poppe van Pelt - Creative Director/Copywriter: Diederick Hillenius - Copywriter: Peter van der Wijk - Agency Producer: Danielle van Berkel - Production Company: Comrad, Amsterdam - Director: Willem Gerritsen - Producer: Jelani Isaacs - Editor: Martin Heijgelaar - Post Production Online: Valkieser, Amsterdam - Sound Studio: FC Walvisch, Amsterdam - Music Company: Massive Music, Amsterdam

Wilkinson - Fight for kisses

Advertising Agency: JWT Paris, France - Art Director : Xavier Beauregard - Copywriter : Vincent Pedrocchi - Director : Akama - Production : Wanda
The game @ www.ffk-wilkinson.com

Hewlett Packard - Serena
Della campagna abbiamo già avuto modo di parlare qui.

Agency: Goodby, Silverstein & Partners - Co-Chairman, Creative Director: Rich Silverstein Partner, Creative Director: Steve Simpson - Group Creative Director: Mike McKay, Stephen Goldblatt - Copywriter: Jody Horn - Art Director: Sorenne Gottlieb - Executive Agency Producer: Josh Reynolds Agency Producer: Jen Moore - Production Company: HSI - Director: Joseph Kahn - Director of Photography: Dan Ming - Line Producer: Jay Shapiro - Executive Producer: Michael McQuhae - Editorial Company: Madacre - Editor: David Blackburn - Telecine: Rushes - Colorist: Paul Bronkar - Online/Flame: Dem.i.urge - Flame Artist: Wolfgang Maschin - Online Producer: Raena Singh - Animation/VFX/Design Company: Stardust Studios - Creative Director: Jake Banks Executive Producer: Cory Cirillo - Producers: Lisa Pierce, Jon Jacobson - Design Director: Neil Tsai - Artists: Robin Roepstorff, Richie Sandow, Jonathan Wu, Hai Ho, Chris Eckardt, John Nguyen, Taik Lee, Jason Brubaker, Bill Bak, James Anderson, Angie Tien, Ash Wenger - Music and Sound Design: Squeak E. Clean - Producer: Jody Orsborn - Sound Designer: Steve McCarty - Mix: POP Sound, Santa Monica

Volkswagen - Hidden Variant
Hidden Variant

Aggiungi al mio pofilo | altri Video
Agency: DDB Amsterdam - Creative Director: Joris Kuijpers, Dylan Debacker - AD: Robert Van Der La - Copywriter: Ruben Sonnenvald - Agency Producer: Petra Leddy - Production Company: Atmosfar - Director: Henrik Hallgren - Producer: Henrik Eriksson - DP: Jo Eken Torp - Editor: Henrik Hallgren - Telecine: AVP, Amsterdam - Sound Design: Keeskroot, Amsterdam - Post-Production: AVP, Amsterdam - Music: Martin Landqvist

Sony Ericsson W580i - Transformer

Agency: Saatchi & Saatchi - Creative Director: Simon Wooller - Creative: Silas Jansson; Cliff Kagawa Holm - Director: Martin Gårdeler - Production: Sisomo - Producer: Anna Marie Elkjaer; Jan Hyldebrandt - Director of Photography: Jakob Kusk - Editor: Martin Gårdeler - Music: Superstar Records - Brand: Sony Ericsson - Editing Company: Ghost, Copenhagen

Motorola Experience. Michel Gondry's dream.

Potete scaricare lo spot qui. Andate anche sul sito Motorola per tutto il materiale relativo e il making of. Sul sito si può scaricare anche lo spot in HD.

Agency: Cutwater - Executive Creative Director: Chuck McBride - CD/Copywriter: Matt Rivitz - CD/Art Director: Tyler Magnusson - Copywriter: John Patroulis - Agency Producer: Jennifer Golub - Production Company: Partizan - Director: Michel Gondry - Director of Photography: Ellen Kuras - Executive Producer: Sheila Stepanek - Line Producer: Valerie Romer - Post Production: Plank Editorial - Editor: Matt Goldman - Post Producer: Jennifer Suttlemyre - VFX: Fly Studios, Montreal - VFX Supervisor: Jean-Francois Talbot - Telecine: Company 3 - Telecine Artist: Tim Masik - Mix: One Union Recording - Mixer: Andy Greenberg - Music Company: Squeak E. Clean Productions Composer: Jason Murgo - Song: Bounce - Sound Designer: Endless Noise

martedì 11 settembre 2007

Nike Football. Leave Nothing. Cannes Prediction 2008.


I campioni ripresi nelle loro gesta sono Shawn Merriman e Steven Jackson.
Agency: Wieden + Kennedy, Portland - Executive Creative Director: Steve Luker, Jelly Helm - CD/Copywriter: Alberto Ponte - Creative Director: Jeff Williams - Art Director: Ryan O' Rourke - Copywriter: Ari Weiss - Agency Executive Producer: Ben Grylewicz - Agency Producer: Kevin Diller - Production Company: Alturas - Director: Michael Mann - Executive Producer: Marshall Rawlings, Misa Kageyama - Producer: Leslie Vaughn - Editor: Haines Hall - Post Production: Spotwelders - Audio Post: Lime Music: Trevor Jones - Sound Design: Mit Out Sound - Sound Designer: Ren Klyce - VFX: Asylum - VFX Executive Producer: Michael Pardee - VFX Producer: Mark Kurtz - VFX Production Coordinator: Ryan Meredith - 2D Roto Supervisor: Elissa Bello - 2D Roto/Compositor: Eric Evans, James Lee - 2D Roto: Michael Liv, Huey Carroll, Meredith Hook, Junko Schugardt, Mark Duckworth, Laura Murillo - CG Producer: Jeff Werner - CG Supervisor/Particle - FX: Sean Faden - Houdini Effects/Massive Animator: Dan Smiczek - Animator: Scott Smith - Animator/Rig: Kevin Culhane - TD Lighting: Jeff Willette, Denis Gauthier - Lighter: Rob Stauffer - Modeler: Chad Fehmie, Toshihiro Sakamaki, Scott Brust, Greg Stahl - Tracker/Matchmover: Mike Lori, Eddie Offerman, Andrew Cochrane - Music: "Promentory" by Trevor Jones from the "Last of the Mohicans" soundtrack.