Creativity (it was AdCritic) doesn't need to be advertised. However, it's one of the best source of information about advertising and deserves always attention. In this special number, you can discover the biggest innovators of the year in their respective fields of advertising, entertainment, marketing, technology, design and beyond.
Key: 1) Scott Vitrone, TBWA/Chiat/Day, N.Y. 2) Geoff Edwards, T.A.G 3) Ian Reichenthal, TBWA/Chiat/Day, N.Y. 4)Scott Duchon, T.A.G, 5) Ridley Scott, Director 6) Dan Wieden, Wieden+Kennedy 7) Paula Scher, Pentagram 8) Shane Smith, VBS.tv 9) Eddy Moretti, VBS.tv 10) Will Gompertz, Tate 11) Brad Neely, Writer/Animator 12) Jan Jacobs, Johannes Leonardo 13) Yves Behar, Fuseproject 14) Leo Premutico, Johannes Leonardo 15 and 18) Daft Punk, Musicians 16) Jaime Griesemer, Bungie 17) Juan Cabral, Fallon, London 19) Randy Krallman, Director 20)Mark Zuckerberg, Facebook 21) Rei Inamoto, AKQA 22) Tom Kuntz, Director 23) Zaha Hadid, Architect 24) Joel Coen, Director 25) Ethan Coen, Director
Product: Trident - Agency: JWT London - Creatives: Rick Russell (Editor) - Russell Ramsey (Executive Creative Director) - Phillip Meyler/Darren Keff (Creatives) - Dean Baker (Agency Producer) - Adam Lyne (Producer) - Anna Church (Assistant Producer) - Director: Blue Source - Prod: MJZ
Arnet - Cook
Arnet - Rabbit
Arnet - Child
Agency: Santo Buenos Aires - General Creative Director: Maximiliano Anselmo, Sebastian Wilhelm
Paso de los Toros - Kisses
Client: Paso de los Toros - Agency: BBDO, Argentina
MasterCard - Studious Pupil
Client: MasterCard - Agency: McCann Erickson, New York - Chief Creative Officer: Joyce King Thomas - Group Creative Director/Copywriter: Robert Frost - Group Creative Director/Art Director: Michele Raso - Deputy Head of Broadcast Production: Jonathan Shipman - Agency Producer: Minnie Tran - Director: Christian Bevilacqua - Production Company: Therapy Films - Executive Producer/Managing Director: Barry Hughes - Music: Adelphoi Music - Editor: Al Sinclair - Editorial Company: Swordfish - CG/Animation: Golden Square - CG Producer: Sharon Young - Sound Mixing: Sound Lounge - Mixer: Philip Loeb
Verizon FiOS - Awesome
Agency: McCann Erickson, New York - Chief Creative Officer: Joyce King Thomas - Executive Creative Director: Steve Ohler - Group Creative Director: Brian McDermott - Copywriter: Tom Weingard, George Dewey - Art Director: David Estoye - Agency Producer: Annie Faxson, Beny Ashburn - Production Company: Go Films - Director: Tim Hamilton - Editorial Company: Crew Cuts, New York - Editor: Nate Taylor - Music: Mophonics - Sound mixing: hsr/ny - mixer: Steve Rosen
Agency: DDB Barcelona - Production Company: Agosto - Creative Director: Alberto Astorga - Art Director: Jaume Badía - Copywriter: Alfredo Binefa - Director: Nacho Gayán - Director of Photography: Paco Femenía - Account Director: Francesca Gonzalez - Account Executive: Paco López - Agency Producer: Vicky Moñino, Toni Moreno - Editor: Fabrizio Rosetti - Post Production: Metropolitana - Music Company / Composer: BSO
Oceana - Mating Season
Agency: La Comunidad, Miami - Executive Creative Director: Jose Molla, Joaquin Molla - Copywriter: Gustavo Lauria, Stuart Dearnley - Art Director: Jon Kubik, Alvaro Ramos - Agency Producer: Lupita Alvarez - Production Company: Curious Pictures - Director: Joao Amorim - Producer: Nikos Katsaouris, Annie Moore - VFX/Animation: Mark Rubbo, Tara Jacobson - Editor: Sam Goetz, Maritza Quesada - Editorial Company: Circolo - Music: Promidi Music
Virgin Mobile - Housewife It's very difficult to repeat the success of "Suite & Innocence" for Virgin Atlantic made by Crispin Porter & Bogusky in 2004 and directed by Harry Enfield (I'm still looking for the full video. I please CPB's creatives to send it to me). However, this campaign is enjoyable. The other spots: Cowboy SexBot Plumber Secretary Fireman
Agency: McKinney - Executive Creative Director: Jonathan Cude - Group Creative Director: Ellen Steinberg - Art Director: Maari Thrall - Copywriter: Jenny Nicholson - Broadcast Producer: Josh Eggleston - Broadcast Coordinator: Leslie Riley - Editorial Company: McKinney - Editor: Erin Gurdziel - Interactive Producer: Nicole Kuhnlein, Melissa Blavos - Interactive Assistant Producer: Christie Perkinson - Interactive Production Coordinator: Megan Dawson - Programmer: Andy Zupko, Clive Sweeney - Production Company: Greencard Pictures - Director: Nick and Ben - Web Development: Oasis Technology Partners
Friends - Mean Words
Agency: Lowe Brindfors - Agency Producer: Sofia Belini - Creative: Alexander Fredlund; Kalle Hakanson - Director: Emil Möller - Production: FLX - Producer: Ylva Axell - Director of Photography: Crille Forsberg - Post Production: Morgankane - Music: Peter Von Poehl, Story of the Impossible
Agency: Anomaly NYC - Creative Director: Mike Byrne - Creative/Partner: Richard Mulder - Art Director: Ian Toombs - Copywriter: Lindsey Lanpher - Head of Production: Andrew Loevenguth - Production Company: Acme/Smith / Anonymous Content - Director: John Osborne - DP: Doug Glover - EP: Cassie Hulen - EP/Head of Commercials: Dave Morrison - Head of Production: Sue Ellen Clair - Producers: Heather Waters, Scott Pourroy - Editorial/Post: Consulate - Editor: Brandon Boudreaux - Smoke Artist: Michael Dwass - Asst Smoke Artist: Andi Prastowo
Psyop - Happy Valentine's Day
Director: Todd Mueller; Jon Saunders - Production: PSYOP Inc - Music: VHS or Beta, Love in My Pocket, with thanks to Brian Long at Yes Know Management
Microsoft Zune - Tickle Party
Agency: 72andSunny USA - Agency Producer: Elisa Orsburn - Creative Director: Bryan Rowles - Creative: Jeff Beberman; Charlie Stephenson - Director: Orilo Blandini; Sam Borkson; Arturo Sandoval - Production: FriendsWithYou - Music: Santogolg, Say Aha
Agency: Y&R, Chicago - Executive Creative Director/Copywriter: Ken Erke - Creative Director/Art Director: Sonya Grewal - Executive Producer: Brian Smego - Production Company: Backyard, Los Angeles - Director: Aaron Stoller - Executive Producer: Eriks Krumins - Line Producer: Matt Giulvezan - Graphics: Transistor Studios - Editorial: Filmcore - Editor: Cory Livingston - Sound Design/Mix: Ear Goo The other two subjects of the campaign: Dirty Found Magazine: USDA - Dirty Found Magazine: Mangina
D&AD - Ideas Are Like Fish
Agency: Saatchi & Saatchi, London - Creatives: Paul Domenet (head of copy), Brain Connolly (head of art) - Agency producers: Toby Clifton, Lexy Stingl - Production & Animation Co: Joyrider, London - Director: Andras Ketzer - Design, Animation & VFX: andras ketzer - Producer: Sarah Butterworth - Executive Producer: spencer friend - Sound design: Andras Ketzer
Jawbone - Laudry We have already watched another subject of the campaign here. Credits wanted.
Stuffit Deluxe Pregnancy
Watch also: Goldfish Las Vegas New Year's resolutions Relationships Agency: Saatchi & Saatchi New York - Creatives: Steve Bell (Editor)- Tony Granger (Executive Creative Director) - Kerry Keenan (Creative Director) - Michael Long (Creative Director) - Michael Schachtner (Art Director) - Menno Kluin (Art Director) - Julia Neumann (Copywriter) - Brian Ahern (Copywriter) - Sheldon Levy (Agency Producer - Director: Simon Green - Prod: HSI - Editorial Company: Cosmo Street
Monster - Stork For info about the campaign and to watch the first 2 subjects click here. Click here to watch the subject "Legs".
Agency: BBDO, New York - Chief Creative Officer: David Lubars - Executive Creative Director: Eric Silver - Art Director: Gerard Caputo Copywriter: Reuben Hower - Senior Agency Producer: Ed Zazzera, Anthony Curti - Executive Music Producer: Loren Parkins - Production Company: Rattling Stick - Director: Daniel Kleinman - Producer: Johnnie Frankel - Director of Photography: Ben Davis - Editorial Company: Cut & Run - Editor: Steve Gandolfi - VFX Company: Framestore - VFX Supervisor/Lead Compositor: William Bartlett - CG Supervisor: Dan Seddon - Lead Technical Director: David Mellor - Lead Animator: Michael Mellor - Senior Animator: Dale Newton, Nicklas Andersson - Telecine: Matt Turner - Music: Human - Sound Design: Stimmung - Sound Designer: Gus Koven - Mix: Sound Lounge - Mixer: Tom Jucarone
Lotto - Old Flame
Agency: DDB New Zealand - Creatives: Toby Talbot (Creative Director) - Reagan Grafton (Art Director) - Bridget Short (Copywriter) - Vicky Rhedy (Agency Producer) - Mark Foster (Producer) - Director: Adam Stevens - Prod: Robbers Dog - Country: New Zealand
Bridgestone Turanza - Butterfly Watch the ad here. "Joy comes with ultimate smoothness" Agency: BBDO Bangkok - Creative Director: Subun Khow - Creative Group Head: Parinya Sarasung - Copywriters: Kongpope Siriwattanagarn, Kittiwong Sudtanakit - Art Director: Supparat Thepparat - Agency Producer: Nisa Opitagchewin - Production Company: Mum Films, Bangkok - Director: Suthon Petchsuwan - First Assistant Director: Surasak Vongthai - Second Assistant Director: Chairat Piriyawattanakul - Editor: Thongsak Visitthipakdeekul
I hope I'll be back with something good to show you. In the meanwhile enjoy as usual our "Ads of the week".
Prada - Trembled Blossoms
Production Company: Hi! Production, Milan - Director: James Lima - Concept Artist: James Jean - Executive Producer: Max Brun - Animation: Sight Effects, Los Angeles - Creative Directors: Melissa Davies, Alan Barnett - Producer: Neil Ingram - CG Animators: Jason Mortimer, Sal Massimini, Shunsuke Imaizumi, Karl Fornander, John "J.J." Jenkins, Robin Scher, D'Lun Wong - Compositor: Ben Mattress - Assistant Compositer: Noah Caddis - Production Assistant: Michael Wigart - Motion Capture: House of Moves - Titles: 2x4 - Music: CocoRosie
Nokia - Walk
Agency: Grey Worldwide - Executive Creative Director: Raymond Chan - Creative Directors: Dave Seah, Kirti Abraham - Agency Producer: Joelle Rabbaa - Production Company: Boomtown Productions, Dubai - Director: Hadi - Executive Producer: Shane Martin - Producer: Rita EL Hachem - DP: Trevor Brown - Editorial House: Intellvision - Editor: Omar Abbas - Music: Wonder Child
Lexus - Missing H
Agency: Team One, Los Angeles - ECD: Chris Graves - GCDs: Gavin Lester, Jon Pearce - Executive Agency Producer: Jack Epsteen - Agency Producer: Erin Finch - Production Company: MJZ, Los Angeles - Director: Dante Ariola - DP: Toby Irwin - Editorial: Rock Paper Scissors - Editor: Andrea MacArthur - VFX: A52 - VFX Supervisor: Patrick Murphy - Music Co: HUM - Composer: Chris Brady
Ford - Orchestra
Agency: Ogilvy, London - Creative Director: Greg Burke - Copywriter: John Crozier - Art Director: Dom Sweeney - Agency Producer: James Brook Partridge - Director: Noam Murro - Production Company: Biscuit@Indpendent, London - Executive Producers: Shawn Lacy, Richard Packer - Producer: Jay Veal - Director of Photography: Jo Willems - Editorial: Avi Oron, Bikini Edit, Los Angeles - Post Production: The Mill, London - Composer: Craig Richey
Adidas - Zheng Zhi
Agency: TBWA/China - Creative Directors: Yang Yeo, John Merrifield - CD/Copywriter: Sarawut Hengsawad - CD/Art Director: Elvis Chau - Associate Creative Director: Lesley Zhou - Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian - Copywriter: Lesley Zhou, Nicky Zhang, Michelle Wu - Production Company: Stink/Psyop - Directors: Marie Hyon and Marco Spier, Psyop - Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink - Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink - DOP: Alex Melman - Associate Producer: Nathan Jew, Psyop - Assistant Producer: Kay Chen, Psyop - Psyop: Lead TD: Pakorn Bupphavesa - Designers: Kim Dulaney, Marie Hyon, Joshua Harvey - TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri - VFX supervisor: Theo Maniatis Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim - Lead Animator: Pat Porter - Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin - CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner - Massive: Joerg Liebold and Dave Barosin - Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake, Joe Vitale - Tracking: Hyunjeen Lee and Seung Hyung Lee - Lead Roto Artists: Leslie Chung, Joshua Bush - Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau - Editor: Cass Vanini - Assistant Editor: Brett Goldberg - Cell Animation: Boolab - Audio Post: Sound Lounge - Music Production: Songzu
Adidas Originals 2008 - Adi Dassler
Agency: 180 Amsterdam (180\TBWA Alliance) - Agency Producer: Catherine Reynolds - Creative Director: Richard Bullock; Andy Fackrell - Creative: Richard Bullock; Samuel Coleman; Dario Nucci - Director: Martin Krejci - Production: Stink - Producer: Molly Pope - Director of Photography: Stepan Kucera - Post Production: Glassworks London - Editor: Filip Malasek (Robota) - Music: Agoraphone / Soundsquare
Honda - Problem Playground
Agency: Wieden + Kennedy, London - Creative Director: Tony Davidson, Kim Papworth - Copywriter: Sam Heath - Art Director: Frank Ginger - Agency Producer: Rachel Hough - Production Company: Partizan - Director: Antoine Bardou-Jacquet - Producer: Russell Curtis - Production Manager: Miranda Johnstone - Director of Photography: Oliver Coulhon - Post Production: The Mill - Flame Artist: Barnsley - VFX Supervisor: Hitesh Patel - Online Producer: Darren O?Kelly - Editorial Company: Work - Editor: Bill Smeadley - Sound: Wave Studios - Sound Engineer: Parv Thind - Music Editor: Bill Smeadley - Music: Ping Island - Composer: Mark Mothersbaugh
BBC - Six Nations
Agency: RKCR/Y&R - Creative Director: Damon Collins; Mark Roalfe - Creative: Joe Fitzgerald; Kim Hutcheson Director: FAQ - Production: Red Bee Media -Producer: John Golley - Post Production: Prime Focus London
Agency: DDB, Chicago - Managing Director: Paul Tilley - Creative: Paul Tilley - Group Creative Director: Mark Gross - Creative Director: Chuck Rachford, Chris Roe, Rob Churchill - Copywriter: Kitty Schulz, Jason Karley - Art Director: Steve Haack, Galen Graham - Executive Director of Production: Diane Jackson - Senior Producer: Jeff Drooger - Executive Producer: Will St. Clair - Director: Stacy Wall - Director of Photography: Toby Irwin - Production Company: Epoch Films - Editor: Carlos Lowenstein - Editorial House: The Whitehouse, Chicago - VFX Set Supervisor: Ted Rae - Telecine Colorist: Fred Keller - Lead VFX Compositor: Rob Churchill - Producer: Todd Freese - Inferno Artist: Chris Ryan, Rick Thompson, Heidi Anderson - Exec Producer: Mary O'Gara - Mix: Robert Marshall, Another Country, Chicago
Agency: Draftfcb, New York - Chief Creative Officer: Chris Becker - Executive Creative Director: Sandy Greenberg, Terri Meyer - CD/Copywriter: Rob Rooney, Gerald Cuesta - CD/Art Director: Howie Ronay, Noah Davis - Director of Broadcast Production: Andrew Chinich - Agency Executive Producer: Paddy Giordano - Agency Assistant Producer: Shayla Freeman - Agency Music Producer: Gregory Grene - Production Company: Hungry Man - Director: Bryan Buckley - Director of Photography: Scott Henrickson - Producer: Mino Jarjoura - Editorial House: Big Sky - Editor: Chris Franklin - Music Artist: Frankie Valli - Song: Can't Take My Eyes Off of You
Bud Light - Wheel/Bottle Opener
Agency: DDB, Chicago - Managing Director, Creative: Paul Tilley - Group Creative Director: Mark Gross - Creative Director: Chuck Rachford, Chris Roe - Copywriter: Kitty Schulz - Art Director: Steve Haack - Executive Director of Production: Diane Jackson - Executive Agency Producer: Will St. Clair - Agency Producer: Matt Abramson - Director: Matthijis Van Heijningen - Director of Photography: Guillermo Navarro - Production Company: MJZ - Editor: Gavin Cutler, Erik Laroi - Editorial Company: Mackenzie Cutler - Executive Producer (Editorial): Melissa Miller - Online/FX: Filmworkers Club - Colorist: Fred Keller - Lead VFX Colorist: Fred Keller - VFX - Executive Producer: Mary O'Gara - Mix: CRC - Mixer: David Gerbosi - Music: Elias Arts
Bud Light - Wine & Cheese Party Commercial
Agency: DDB, Chicago - Managing Director, Creative: Paul Tilley - Group Creative Director: Mark Gross - Creative Director: Chuck Rachford, Chris Roe - Copywriter: Patrick Knoll - Art Director: Steve Bougdanos - Executive Director of Production: Diane Jackson - Executive Agency Producer: Will St. Clair - Executive Producer: Marianne Newton - Director: Erich Joiner - Director of Photography: Mark Plummer - Production Company: Tool of North America - Editor: Noah Herzog - Editorial Company: Rock Paper Scissors - Online/FX: Riot - Mix: Another Country - Mixer: Rob Binder - Music: Hum
GMC - Why Push
Agency: Leo Burnett, Chicago - Worldwide CCO: Mart Tutssel - Creative Director/Copywriter/Art Director: Peter McHugh - Senior Agency Producer: Scott Gould - Animation: Marcell Jankovics, Pannonia Films, Budapest - Music: Ulrich Schnauss - Production Company: Speedshape - Production Company Creative Director: Carl Seibert - Executive Producer: Mike Antonucci - Editorial Company: Final Cut, Los Angeles - Editor: Peter O'Donovan - Production Company Editor: David Bornoff, Andrew Whitelaw, Nick Alexander - Sound Design: Ravenswork - Sound Designer: Robert Feist
FedEx - Carrier Pigeons
Agency: BBDO, New York - Chief Creative Officer: David Lubars, Bill Bruce - Executive - Creative Director: Eric Silver - ACD/Copywriter: Reuben Hower - CD/Art Director: Gerard Caputo - Executive Producer: Elise Greiche - Production Company: MJZ - Director: Tom Kuntz - Director of Photography: Jeff Cronenweth - Editorial Company: Mackenzie Cutler - Editor: Gavin Cutler - Audio Post: Marc Healy - VFX Company: Framestore, New York - Animator: Dave Hulin, Murray Butler - VFX Producer: Satoko Linuma
Coca-Cola - It's Mine
Agency: Wieden + Kennedy, Portland - Creative Director: Hal Curtis, Sheena Brady - Senior Agency Producer: Matt Hunnicutt - Director: Nicolai Fuglsig - Director of Photography: Ellen Kuras - Producer: Emma Wilcockson - Executive Producer: Eric Stern - Production Designer: Robb Buono - Balloon Consultant: Starbound Entertainment - Editorial Company: Whitehouse - Editor: Russell Icke - Post Producer: Justin Kumpata - VFX: The Mill - VFX Supervisor: Angus Kneale, Andrew Proctor - Lead Flame Artist: Angus Kneale, Dan Williams - Flame Artist: Randy McEntee, Pheng Sisopha - CG Supervisor / Senior CG Artist: Ben Smith - VFX Producer: Bethan Thomas - CG Producer: Asher Edwards - Telecine: Fergus McCall - Music/Sound Design: Stimmung - Arranger: Robert Miller - Song: Rossini Overture - Music Executive Producer: Kelly Fuller - Sound Design: Gus Koven - Mix: Color - Mixer: Kevin Halpin
Victoria's Secret - Super Bowl '08
Agency: In-house - Director of Broadcast: Julie Stone - Director: Michael Bernard - Production Company: Cyclops - Producer: Lance Anderson - VFX: Moondog Edit & Design Editor: Arthur Kendall - Graphics: Nick Ericson
Client: Audi - Agency: Venables Bell - Director: Noam Murro - Production Company: Biscuit Filmworks
Diet Pepsi Max - Nod
Agency: BBDO, New York - Chief Creative Officer: David Lubars, Bill Bruce - Executive Creative Director: Don Schneider - Creative Director/Copywriter: Brian Donovan - Creative Director/Art Director: Mike Boulia - Executive Agency Producer: Amy Wertheimer - Director: Paul Middleditch - Production Company: White Label Product - Director of Photography: Bill Pope - Editorial Company: Nomad - Editor: Tom Muldoon - VFX/SFX: The Mill - Song: What Is Love?
Tide - Interview - Silver Lion @ Cannes 2007
Advertising Agency, City: SAATCHI & SAATCHI, New York - Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico - Creative Director: Audrey Huffenreuter - Copywriter: Peter Albores/Nathan Frank - Art Director: Dan Lucey - Agency Producer: Dani Stoller - Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos - Production Company, City: DAB HAND MEDIA, London - Country: UNITED KINGDOM - Director: Calle Astrand - Producer: Luke Beauchamp/Ira Brooks - D.O.P/Lighting Cameraman: Martin Tedin - Editor: Dan Maloney , the Whitehouse
Pepsi - Magnetic Attraction
Agency: BBDO, New York - Chief Creative Officer: David Lubars, Bill Bruce - Executive Creative Director: Don Schneider - Copywriter: Dan Rollman - Art Director: Matt Vescovo - Executive Agency Producer: Hyatt Choate - Executive Music Producer: Loren Perkins - Director: Craig Gillespie - Production Company: MJZ - Director of Photography: Chris Soos - Editorial Company: Nomad - Editor: Tom Muldoon - Music House: Sound Lounge - Musical Artist: Justin Timberlake - Song: Lovestoned
