Animated campaign of the week. usegoodbooks.com, by mcbess and Simon.

Havana Heat from Good Books on Vimeo.

Metamorphosis from Good Books on Vimeo.

Creative agency: String Theory
Production: The Mill 
Directors: mcbess and Simon
via STASH: 
Luke Colson, Head of Mill Studio: “After String Theory had and approved the treatment, we embarked on three months of illustration, Flash and After Effects work – not forgetting 3D Matte paintings and background work – but this was for such a great cause, everyone involved was more than happy to donate their time and talents to get the results everyone wanted”.