Social ad of the week. SickKids - You Got It.

"This is our 60-second spot from our fall brand campaign. The campaign is wrapped around our signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is.
This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.

To learn more about our campaign please visit www.sickkidsfoundation.com/together."

Agency: JWT Toronto
Copywriter: Jed Churcher 
Art director: Andy Brokenshire
Director: Kathi Prosser
Production: Partners Films.