Emotional ad of the week. Power of The Everyday - P&G.

"As we begin another year, we embrace the notion that the biggest impact in our lives comes not in the grand gestures, but in the everyday acts. We remind ourselves that the greatest changes begin in the simplest moments - the conversation over breakfast with your 10-year old, or your baby's first steps. At P&G we see the power that these everyday acts have in defining our lives, our family's lives and the life of our planet. We call this the power of The Everyday Effect."

Client: P&G

Agency: Grey/NY

Directed by: Sorrel Ahlfield, Humble

Edited by: Deirdre Bell, Red Car