Sport ad of the week. Nike Basketball | Kobe Bryant: #COUNTONKOBE.

“This is how the world works. The sun shines. The grass grows. Kobe Bryant arrives to practice at 3. The other three. Chickens bock, bock, bock. Broccoli can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken and the world turns.

“Earthquakes shake, bakers bake, Kobe Bryant shakes and bakes defenders. Philosophers ponder existence, scholars read, Kobe Bryant takes everyone to school. Rain falls, waterfalls dump water, Kobe owns the bucket, that bucket. Snakes are light, low and fast.

“Kobe’s shoes are like snakes. Bees sting when threatened. Kobe Bryant is never threatened. Best is ahead of better. The basket is ahead of the ball. Kobe is light years ahead of them all. This is the way it was, this is the way it is, this is the way it will be.”

AGENCY
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriters: Edward Harrison, Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse, Rob Archibald
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz

PRODUCTION
Production Company: Elastic
Director: Angus Wall
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Line Producer: Tom Meloth
Director of Photography: Larry Fong

EDITORIAL
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Cristina Matracia
Post Executive Producer: CL Weaver

VFX
VFX Company: A52
VFX Supervisor: Pat Murphy
Flame Artist: Pat Murphy
VFX Producer: Jamie McBriety
Titles/Graphics: Elastic

MUSIC + SOUND DESIGN
Music+Sound Company: Search Party
Composer: Philip Glass
Sound Designer: Brian Emrich
Song: Pruit Igoe
Producer: Sara Matarazzo

MIX
Mix Company: Lime
Mixer: Rohan Young
Producer: Jessica Locke